Brandwave

How popular isBruegger's in search?

In August 2026, there were an estimated 49.5K branded searches for Bruegger's worldwide which is up 511.1% over the last 11 months. Bruegger's holds 3.1% estimated Share of Search among bagels worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Einstein Bros62.9%
  2. Thomas'28.3%
  3. Bruegger's3.1%
  4. Lender's3.1%
  5. Sara Lee2.5%
  6. New York Bakery0.06%
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Which bagels compete with Bruegger's?

Bruegger's against bagels worldwide, by month

Share of Search by month for Einstein Bros, Thomas', Bruegger's, Lender's, Sara Lee. The figures are in the table below the chart.

View monthly share of search table
MonthEinstein BrosThomas'Bruegger'sLender'sSara LeeNew York Bakery
Oct 202555.6%37.1%0.55%3.3%3.3%0.06%
Nov 202555.2%36.9%0.54%3.3%4.1%0.07%
Dec 202556%37.4%0.45%3.4%2.8%0.06%
Jan 202654.4%36.4%0.44%6%2.7%0.07%
Feb 202660%32.8%0.59%3.6%3%0.07%
Mar 202655.2%36.9%2.2%3.3%2.2%0.09%
Apr 202658.6%32%2.9%3.5%2.9%0.07%
May 202659.4%32.7%2.9%2.9%2%0.06%
Jun 202658.9%32.2%2.9%3.5%2.4%0.06%
Jul 202658.8%32.1%3.5%3.5%1.9%0.07%
Aug 202662.9%28.3%3.1%3.1%2.5%0.06%
Sep 2026——————

  1. 1.Einstein Bros

    62.9%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.1 points.

  2. 2.Thomas'

    28.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Bruegger's

    3.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Lender's

    3.1%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Sara Lee

    2.5%

    Held 5th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.6 points.

  6. 6.New York Bakery

    0.06%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bruegger's and its closest rivals

How has branded search demand for Bruegger's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bruegger's worldwide rose from 8.1K to 49.5K.
  • Across the 11 months ending August 2026, Bruegger's’ estimated Share of Search among bagels worldwide increased from 0.55% to 3.1%.
  • Across the 11 months ending August 2026, Bruegger's’ estimated Share of Search among bagels worldwide peaked at 3.5% in July 2026 and was lowest at 0.44% in January 2026.
  • Across the 11 months ending August 2026, Bruegger's rose from 5th to 3rd among bagels worldwide.

How did search popularity change for bagels worldwide in August 2026?

  1. In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 58.8% to 62.9%.

  2. In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.9% to 2.5%.

  3. In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%.

  4. Estimated monthly branded searches for Bruegger's worldwide rose 511.1% over 11 measured months, from 8.1K to 49.5K in August 2026.

  5. Estimated monthly branded searches for New York Bakery worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

How is Bruegger's measured?

Brandwave collects information about searches that people make online using Bruegger's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brueggers bagels

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How the Brand Demand Index is measured

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