Bruegger's vs New York Bakery:Which is more popular by branded search?
In August 2026, Bruegger's had more branded searches than New York Bakery among bagels worldwide. Bruegger's was estimated to have 132K branded searches compared to New York Bakery’s 19.1K, and held a 7.4% Share of Search versus New York Bakery’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bruegger's or New York Bakery?
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bruegger's, New York Bakery. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 33.8% | 3.5% | 3% | 3% | 1.4% |
| Nov 2025 | 54.8% | 33.6% | 3.5% | 3% | 3.7% | 1.4% |
| Dec 2025 | 55.8% | 34.2% | 2.9% | 3.1% | 2.5% | 1.4% |
| Jan 2026 | 54.6% | 33.5% | 2.8% | 5.5% | 2.5% | 1.2% |
| Feb 2026 | 59.8% | 30% | 2.9% | 3.3% | 2.7% | 1.3% |
| Mar 2026 | 54.9% | 33% | 6% | 3% | 2% | 1.2% |
| Apr 2026 | 57.1% | 28.7% | 7.3% | 3.2% | 2.6% | 1.2% |
| May 2026 | 58% | 29.2% | 7.4% | 2.6% | 1.8% | 1% |
| Jun 2026 | 57.4% | 28.8% | 7.3% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 57% | 28.6% | 8.4% | 3.1% | 1.7% | 1.2% |
| Aug 2026 | 61.2% | 25.3% | 7.4% | 2.8% | 2.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bruegger's and New York Bakery comparison changed over the last 12 months?
3 findings
- Bruegger's was ahead of New York Bakery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bruegger's’ estimated Share of Search among bagels worldwide moved from 3.5% to 7.4%, and its estimated monthly branded searches moved from 56.7K to 132K.
- Across the 11 months ending August 2026, New York Bakery’s estimated Share of Search among bagels worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 23.1K to 19.1K.
How did search popularity change for bagels worldwide in August 2026?
2 changes
In August 2026, Bruegger's lost estimated Share of Search among bagels worldwide, from 8.4% to 7.4%.
Estimated monthly branded searches for New York Bakery worldwide fell 17.2% over 11 measured months, from 23.1K to 19.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bruegger's’ and New York Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bruegger's
3 branded search terms
- bruegger s
- brueggers
- brueggers bagels
New York Bakery
2 branded search terms
- new york bakery
- new york bakery bagels
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