Brandwave

How popular isNew York Bakery in search?

In August 2026, there were an estimated 19.1K branded searches for New York Bakery worldwide which is down 17.2% over the last 11 months. New York Bakery holds 1.1% estimated Share of Search among bagels worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Einstein Bros61.2%
  2. Thomas'25.3%
  3. Bruegger's7.4%
  4. Lender's2.8%
  5. Sara Lee2.3%
  6. New York Bakery1.1%
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Which bagels compete with New York Bakery?

New York Bakery against bagels worldwide, by month

Share of Search by month for Einstein Bros, Thomas', Bruegger's, Lender's, Sara Lee, New York Bakery. The figures are in the table below the chart.

View monthly share of search table
MonthEinstein BrosThomas'Bruegger'sLender'sSara LeeNew York Bakery
Oct 202555.2%33.8%3.5%3%3%1.4%
Nov 202554.8%33.6%3.5%3%3.7%1.4%
Dec 202555.8%34.2%2.9%3.1%2.5%1.4%
Jan 202654.6%33.5%2.8%5.5%2.5%1.2%
Feb 202659.8%30%2.9%3.3%2.7%1.3%
Mar 202654.9%33%6%3%2%1.2%
Apr 202657.1%28.7%7.3%3.2%2.6%1.2%
May 202658%29.2%7.4%2.6%1.8%1%
Jun 202657.4%28.8%7.3%3.2%2.1%1.2%
Jul 202657%28.6%8.4%3.1%1.7%1.2%
Aug 202661.2%25.3%7.4%2.8%2.3%1.1%
Sep 2026——————

  1. 1.Einstein Bros

    61.2%

    Held 1st. 1.1M estimated branded searches, +21.6% vs prior month. Share +4.2 points.

  2. 2.Thomas'

    25.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. 3.Bruegger's

    7.4%

    Held 3rd. 132K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Lender's

    2.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Sara Lee

    2.3%

    Held 5th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.6 points.

  6. 6.New York Bakery

    1.1%

    Held 6th. 19.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between New York Bakery and its closest rivals

How has branded search demand for New York Bakery changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New York Bakery worldwide fell from 23.1K to 19.1K.
  • Across the 11 months ending August 2026, New York Bakery’s estimated Share of Search among bagels worldwide held steady, from 1.4% to 1.1%.

How did search popularity change for bagels worldwide in August 2026?

  1. In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 57% to 61.2%.

  2. In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.7% to 2.3%.

  3. In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 28.6% to 25.3%.

  4. In August 2026, Bruegger's lost estimated Share of Search among bagels worldwide, from 8.4% to 7.4%.

  5. Estimated monthly branded searches for New York Bakery worldwide fell 17.2% over 11 measured months, from 23.1K to 19.1K in August 2026.

How is New York Bakery measured?

Brandwave collects information about searches that people make online using New York Bakery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • new york bakery
  • new york bakery bagels

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How the Brand Demand Index is measured

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