New York Bakery vs Thomas':Which is more popular by branded search?
In August 2026, Thomas' had more branded searches than New York Bakery among bagels worldwide. Thomas' was estimated to have 450K branded searches compared to New York Bakery’s 1K, and held a 28.3% Share of Search versus New York Bakery’s 0.06%. These are worldwide searches for English-language branded terms.
Follow New York Bakery vs Thomas' and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, New York Bakery or Thomas'?
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thomas', New York Bakery. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 37.1% | 0.55% | 3.3% | 3.3% | 0.06% |
| Nov 2025 | 55.2% | 36.9% | 0.54% | 3.3% | 4.1% | 0.07% |
| Dec 2025 | 56% | 37.4% | 0.45% | 3.4% | 2.8% | 0.06% |
| Jan 2026 | 54.4% | 36.4% | 0.44% | 6% | 2.7% | 0.07% |
| Feb 2026 | 60% | 32.8% | 0.59% | 3.6% | 3% | 0.07% |
| Mar 2026 | 55.2% | 36.9% | 2.2% | 3.3% | 2.2% | 0.09% |
| Apr 2026 | 58.6% | 32% | 2.9% | 3.5% | 2.9% | 0.07% |
| May 2026 | 59.4% | 32.7% | 2.9% | 2.9% | 2% | 0.06% |
| Jun 2026 | 58.9% | 32.2% | 2.9% | 3.5% | 2.4% | 0.06% |
| Jul 2026 | 58.8% | 32.1% | 3.5% | 3.5% | 1.9% | 0.07% |
| Aug 2026 | 62.9% | 28.3% | 3.1% | 3.1% | 2.5% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the New York Bakery and Thomas' comparison changed over the last 12 months?
3 findings
- Thomas' was ahead of New York Bakery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New York Bakery’s estimated Share of Search among bagels worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 11 months ending August 2026, Thomas'’s estimated Share of Search among bagels worldwide moved from 37.1% to 28.3%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for bagels worldwide in August 2026?
2 changes
In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%.
Estimated monthly branded searches for New York Bakery worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using New York Bakery’s and Thomas'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New York Bakery
1 branded search term
- new york bakery bagels
Thomas'
1 branded search term
- thomas'
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.