Bruegger's vs Einstein Bros:Which is more popular by branded search?
In August 2026, Einstein Bros had more branded searches than Bruegger's among bagels worldwide. Einstein Bros was estimated to have 1.1M branded searches compared to Bruegger's’ 132K, and held a 61.2% Share of Search versus Bruegger's’ 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bruegger's or Einstein Bros?
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Einstein Bros, Bruegger's. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 33.8% | 3.5% | 3% | 3% | 1.4% |
| Nov 2025 | 54.8% | 33.6% | 3.5% | 3% | 3.7% | 1.4% |
| Dec 2025 | 55.8% | 34.2% | 2.9% | 3.1% | 2.5% | 1.4% |
| Jan 2026 | 54.6% | 33.5% | 2.8% | 5.5% | 2.5% | 1.2% |
| Feb 2026 | 59.8% | 30% | 2.9% | 3.3% | 2.7% | 1.3% |
| Mar 2026 | 54.9% | 33% | 6% | 3% | 2% | 1.2% |
| Apr 2026 | 57.1% | 28.7% | 7.3% | 3.2% | 2.6% | 1.2% |
| May 2026 | 58% | 29.2% | 7.4% | 2.6% | 1.8% | 1% |
| Jun 2026 | 57.4% | 28.8% | 7.3% | 3.2% | 2.1% | 1.2% |
| Jul 2026 | 57% | 28.6% | 8.4% | 3.1% | 1.7% | 1.2% |
| Aug 2026 | 61.2% | 25.3% | 7.4% | 2.8% | 2.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bruegger's and Einstein Bros comparison changed over the last 12 months?
3 findings
- Einstein Bros was ahead of Bruegger's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bruegger's’ estimated Share of Search among bagels worldwide moved from 3.5% to 7.4%, and its estimated monthly branded searches moved from 56.7K to 132K.
- Across the 11 months ending August 2026, Einstein Bros’ estimated Share of Search among bagels worldwide moved from 55.2% to 61.2%, and its estimated monthly branded searches moved from 897K to 1.1M.
How did search popularity change for bagels worldwide in August 2026?
2 changes
In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 57% to 61.2%.
In August 2026, Bruegger's lost estimated Share of Search among bagels worldwide, from 8.4% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bruegger's’ and Einstein Bros’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bruegger's
3 branded search terms
- bruegger s
- brueggers
- brueggers bagels
Einstein Bros
2 branded search terms
- einstein bros
- einstein bros bagels
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.