Einstein Bros vs Sara Lee:Which is more popular by branded search?
In August 2026, Einstein Bros had more branded searches than Sara Lee among bagels worldwide. Einstein Bros was estimated to have 1M branded searches compared to Sara Lee’s 40.5K, and held a 62.9% Share of Search versus Sara Lee’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Einstein Bros or Sara Lee?
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Einstein Bros, Sara Lee. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 37.1% | 0.55% | 3.3% | 3.3% | 0.06% |
| Nov 2025 | 55.2% | 36.9% | 0.54% | 3.3% | 4.1% | 0.07% |
| Dec 2025 | 56% | 37.4% | 0.45% | 3.4% | 2.8% | 0.06% |
| Jan 2026 | 54.4% | 36.4% | 0.44% | 6% | 2.7% | 0.07% |
| Feb 2026 | 60% | 32.8% | 0.59% | 3.6% | 3% | 0.07% |
| Mar 2026 | 55.2% | 36.9% | 2.2% | 3.3% | 2.2% | 0.09% |
| Apr 2026 | 58.6% | 32% | 2.9% | 3.5% | 2.9% | 0.07% |
| May 2026 | 59.4% | 32.7% | 2.9% | 2.9% | 2% | 0.06% |
| Jun 2026 | 58.9% | 32.2% | 2.9% | 3.5% | 2.4% | 0.06% |
| Jul 2026 | 58.8% | 32.1% | 3.5% | 3.5% | 1.9% | 0.07% |
| Aug 2026 | 62.9% | 28.3% | 3.1% | 3.1% | 2.5% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Einstein Bros and Sara Lee comparison changed over the last 12 months?
3 findings
- Einstein Bros was ahead of Sara Lee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Einstein Bros’ estimated Share of Search among bagels worldwide moved from 55.6% to 62.9%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bagels worldwide moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for bagels worldwide in August 2026?
2 changes
In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 58.8% to 62.9%.
In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.9% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Einstein Bros’ and Sara Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Einstein Bros
1 branded search term
- einstein bros bagels
Sara Lee
1 branded search term
- sara lee
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.