Kingsmill vs Sara Lee:Which is more popular by branded search?
In August 2026, Sara Lee had more branded searches than Kingsmill among bread brands worldwide. Sara Lee was estimated to have 40.5K branded searches compared to Kingsmill’s 2.9K, and held a 48.4% Share of Search versus Kingsmill’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kingsmill or Sara Lee?
Compare the bread brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sara Lee, Kingsmill. The figures are in the table below the chart.
View monthly share of search table
| Month | Sara Lee | Bimbo | Warburtons | Hovis | Kingsmill | Tip Top |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 20.1% | 13.4% | 7.3% | 3.2% | 0.98% |
| Nov 2025 | 60.9% | 18.2% | 12.2% | 5.4% | 2.4% | 0.89% |
| Dec 2025 | 52.5% | 23.5% | 12.8% | 7% | 3.1% | 1.1% |
| Jan 2026 | 48.3% | 21.6% | 17.7% | 7.9% | 3.5% | 1.1% |
| Feb 2026 | 49.4% | 22.1% | 18.1% | 6.6% | 2.9% | 0.88% |
| Mar 2026 | 41.4% | 27.8% | 18.5% | 8.3% | 3% | 1.1% |
| Apr 2026 | 48.3% | 26.5% | 14.4% | 6.4% | 3.5% | 0.86% |
| May 2026 | 43.4% | 29.1% | 15.9% | 7.1% | 3.8% | 0.77% |
| Jun 2026 | 45.8% | 25% | 16.7% | 7.5% | 4% | 1% |
| Jul 2026 | 40.1% | 32.8% | 14.6% | 8% | 3.6% | 0.87% |
| Aug 2026 | 48.4% | 26.5% | 14.5% | 6.5% | 3.5% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kingsmill and Sara Lee comparison changed over the last 12 months?
3 findings
- Sara Lee was ahead of Kingsmill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kingsmill’s estimated Share of Search among bread brands worldwide moved from 3.2% to 3.5%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide moved from 55% to 48.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for bread brands worldwide in August 2026?
1 change
In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 40.1% to 48.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Kingsmill’s and Sara Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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