Brandwave

How popular isWarburtons in search?

In August 2026, there were an estimated 12.1K branded searches for Warburtons worldwide which held steady over the last 11 months. Warburtons holds 14.5% estimated Share of Search among bread brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sara Lee48.4%
  2. Bimbo26.5%
  3. Warburtons14.5%
  4. Hovis6.5%
  5. Kingsmill3.5%
  6. Tip Top0.7%
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Which bread brands compete with Warburtons?

Warburtons against bread brands worldwide, by month

Share of Search by month for Sara Lee, Bimbo, Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.

View monthly share of search table
MonthSara LeeBimboWarburtonsHovisKingsmillTip Top
Oct 202555%20.1%13.4%7.3%3.2%0.98%
Nov 202560.9%18.2%12.2%5.4%2.4%0.89%
Dec 202552.5%23.5%12.8%7%3.1%1.1%
Jan 202648.3%21.6%17.7%7.9%3.5%1.1%
Feb 202649.4%22.1%18.1%6.6%2.9%0.88%
Mar 202641.4%27.8%18.5%8.3%3%1.1%
Apr 202648.3%26.5%14.4%6.4%3.5%0.86%
May 202643.4%29.1%15.9%7.1%3.8%0.77%
Jun 202645.8%25%16.7%7.5%4%1%
Jul 202640.1%32.8%14.6%8%3.6%0.87%
Aug 202648.4%26.5%14.5%6.5%3.5%0.7%
Sep 2026——————

  1. 1.Sara Lee

    48.4%

    Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +8.3 points.

  2. 2.Bimbo

    26.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -6.3 points.

  3. 3.Warburtons

    14.5%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  4. 4.Hovis

    6.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Kingsmill

    3.5%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.

  6. 6.Tip Top

    0.7%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Warburtons and its closest rivals

How has branded search demand for Warburtons changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Warburtons worldwide held steady at 12.1K.
  • Across the 11 months ending August 2026, Warburtons’ estimated Share of Search among bread brands worldwide increased from 13.4% to 14.5%.
  • Across the 11 months ending August 2026, Warburtons’ estimated Share of Search among bread brands worldwide peaked at 18.5% in March 2026 and was lowest at 12.2% in November 2025.

How did search popularity change for bread brands worldwide in August 2026?

  1. In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 40.1% to 48.4%.

  2. In August 2026, Bimbo lost estimated Share of Search among bread brands worldwide, from 32.8% to 26.5%.

  3. In August 2026, Hovis lost estimated Share of Search among bread brands worldwide, from 8% to 6.5%.

  4. Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

Where does Warburtons compete?

Warburtons is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crumpets4th of 60.11%Show ranking
Bread brands3rd of 614.5%Shown above

How is Warburtons measured?

Brandwave collects information about searches that people make online using Warburtons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • warburtons bread

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How the Brand Demand Index is measured

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