Brandwave

How popular isBimbo in search?

In August 2026, there were an estimated 22.2K branded searches for Bimbo worldwide which is up 22.7% over the last 11 months. Bimbo holds 7.8% estimated Share of Search among bread brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tip Top70.8%
  2. Sara Lee14.2%
  3. Bimbo7.8%
  4. Warburtons4.3%
  5. Hovis1.9%
  6. Kingsmill1%
Bimbo website (opens in a new tab)

Follow Bimbo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bread brands compete with Bimbo?

Bimbo against bread brands worldwide, by month

Share of Search by month for Tip Top, Sara Lee, Bimbo, Warburtons. The figures are in the table below the chart.

View monthly share of search table
MonthTip TopSara LeeBimboWarburtonsHovisKingsmill
Oct 202565%19.4%7.1%4.7%2.6%1.1%
Nov 202567.2%20.1%6%4%1.8%0.8%
Dec 202572.6%14.6%6.5%3.6%1.9%0.86%
Jan 202666.7%16.3%7.3%5.9%2.7%1.2%
Feb 202667.1%16.4%7.3%6%2.2%0.97%
Mar 202671.8%11.8%7.9%5.3%2.3%0.85%
Apr 202666.6%16.3%8.9%4.9%2.2%1.2%
May 202672.7%11.9%8%4.4%1.9%1%
Jun 202673.8%12.1%6.6%4.4%2%1.1%
Jul 202675.1%10.1%8.3%3.7%2%0.89%
Aug 202670.8%14.2%7.8%4.3%1.9%1%
Sep 2026——————

  1. 1.Tip Top

    70.8%

    Held 1st. 202K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Sara Lee

    14.2%

    Held 2nd. 40.5K estimated branded searches, +49.4% vs prior month. Share +4.1 points.

  3. 3.Bimbo

    7.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Warburtons

    4.3%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Hovis

    1.9%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Kingsmill

    1%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

Compare search popularity between Bimbo and its closest rivals

Every comparison with Bimbo

How has branded search demand for Bimbo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bimbo worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Bimbo’s estimated Share of Search among bread brands worldwide increased from 7.1% to 7.8%.
  • Across the 11 months ending August 2026, Bimbo’s estimated Share of Search among bread brands worldwide peaked at 8.9% in April 2026 and was lowest at 6% in November 2025.

How did search popularity change for bread brands worldwide in August 2026?

  1. In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 10.1% to 14.2%.

  2. In August 2026, Warburtons gained estimated Share of Search among bread brands worldwide, from 3.7% to 4.3%.

  3. In August 2026, Tip Top lost estimated Share of Search among bread brands worldwide, from 75.1% to 70.8%.

  4. Estimated monthly branded searches for Bimbo worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Hovis worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is Bimbo measured?

Brandwave collects information about searches that people make online using Bimbo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bimbo bread

Do you work for Bimbo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bimbo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free