Hovis vs Warburtons:Which is searched more?
In August 2026, Warburtons had more branded searches than Hovis among bread brands worldwide. Warburtons was estimated to have 12.1K branded searches compared to Hovis’ 5.4K, and held a 4.3% Share of Search versus Hovis’ 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hovis or Warburtons?
Compare the bread brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Warburtons, Hovis. The figures are in the table below the chart.
View monthly share of search table
| Month | Warburtons | Hovis |
|---|---|---|
| Oct 2025 | 4.7% | 2.6% |
| Nov 2025 | 4% | 1.8% |
| Dec 2025 | 3.6% | 1.9% |
| Jan 2026 | 5.9% | 2.7% |
| Feb 2026 | 6% | 2.2% |
| Mar 2026 | 5.3% | 2.3% |
| Apr 2026 | 4.9% | 2.2% |
| May 2026 | 4.4% | 1.9% |
| Jun 2026 | 4.4% | 2% |
| Jul 2026 | 3.7% | 2% |
| Aug 2026 | 4.3% | 1.9% |
| Sep 2026 | — | — |
How has the Hovis and Warburtons comparison changed over the last 12 months?
3 findings
- Warburtons was ahead of Hovis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hovis’ estimated Share of Search among bread brands worldwide moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Warburtons’ estimated Share of Search among bread brands worldwide moved from 4.7% to 4.3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for bread brands worldwide in August 2026?
2 changes
In August 2026, Warburtons gained estimated Share of Search among bread brands worldwide, from 3.7% to 4.3%.
Estimated monthly branded searches for Hovis worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hovis’ and Warburtons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hovis
1 branded search term
- hovis bread
Warburtons
1 branded search term
- warburtons bread
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.