Brandwave

How popular isBimbo in search?

In August 2026, there were an estimated 22.2K branded searches for Bimbo worldwide which is up 22.7% over the last 11 months. Bimbo holds 26.5% estimated Share of Search among bread brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sara Lee48.4%
  2. Bimbo26.5%
  3. Warburtons14.5%
  4. Hovis6.5%
  5. Kingsmill3.5%
  6. Tip Top0.7%
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Which bread brands compete with Bimbo?

Bimbo against bread brands worldwide, by month

Share of Search by month for Sara Lee, Bimbo, Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.

View monthly share of search table
MonthSara LeeBimboWarburtonsHovisKingsmillTip Top
Oct 202555%20.1%13.4%7.3%3.2%0.98%
Nov 202560.9%18.2%12.2%5.4%2.4%0.89%
Dec 202552.5%23.5%12.8%7%3.1%1.1%
Jan 202648.3%21.6%17.7%7.9%3.5%1.1%
Feb 202649.4%22.1%18.1%6.6%2.9%0.88%
Mar 202641.4%27.8%18.5%8.3%3%1.1%
Apr 202648.3%26.5%14.4%6.4%3.5%0.86%
May 202643.4%29.1%15.9%7.1%3.8%0.77%
Jun 202645.8%25%16.7%7.5%4%1%
Jul 202640.1%32.8%14.6%8%3.6%0.87%
Aug 202648.4%26.5%14.5%6.5%3.5%0.7%
Sep 2026——————

  1. 1.Sara Lee

    48.4%

    Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +8.3 points.

  2. 2.Bimbo

    26.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -6.3 points.

  3. 3.Warburtons

    14.5%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  4. 4.Hovis

    6.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Kingsmill

    3.5%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.

  6. 6.Tip Top

    0.7%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Bimbo and its closest rivals

How has branded search demand for Bimbo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bimbo worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Bimbo’s estimated Share of Search among bread brands worldwide increased from 20.1% to 26.5%.
  • Across the 11 months ending August 2026, Bimbo’s estimated Share of Search among bread brands worldwide peaked at 32.8% in July 2026 and was lowest at 18.2% in November 2025.

How did search popularity change for bread brands worldwide in August 2026?

  1. In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 40.1% to 48.4%.

  2. In August 2026, Bimbo lost estimated Share of Search among bread brands worldwide, from 32.8% to 26.5%.

  3. In August 2026, Hovis lost estimated Share of Search among bread brands worldwide, from 8% to 6.5%.

  4. Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Bimbo measured?

Brandwave collects information about searches that people make online using Bimbo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bimbo bread

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How the Brand Demand Index is measured

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