Kingsmill vs Warburtons:Which is more popular by branded search?

Name: Kingsmill vs Warburtons: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Warburtons had more branded searches than Kingsmill among crumpets worldwide. Warburtons was estimated to have 12.1K branded searches compared to Kingsmill’s 2.9K, and held a 0.11% Share of Search versus Kingsmill’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among crumpets worldwide in August 2026Which is more popular in search, Kingsmill or Warburtons?

Kingsmill0.03%2.9K searches

vs

Warburtons0.11%12.1K searches

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Which is more popular in search, Kingsmill or Warburtons?

Compare the crumpets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Sainsbury's	Waitrose	Genius	Warburtons	Hovis	Kingsmill
Oct 2025	76.9%	12.6%	10.3%	0.1%	0.06%	0.02%
Nov 2025	74.9%	15%	10%	0.1%	0.04%	0.02%
Dec 2025	77.3%	15.6%	7%	0.07%	0.04%	0.02%
Jan 2026	76.9%	12.6%	10.3%	0.12%	0.06%	0.02%
Feb 2026	74.8%	15%	10%	0.15%	0.05%	0.02%
Mar 2026	76.9%	12.6%	10.3%	0.12%	0.06%	0.02%
Apr 2026	78.8%	10.5%	10.5%	0.1%	0.05%	0.02%
May 2026	78.8%	10.5%	10.5%	0.1%	0.05%	0.02%
Jun 2026	80.3%	10.7%	8.8%	0.11%	0.05%	0.03%
Jul 2026	80.3%	10.7%	8.8%	0.09%	0.05%	0.02%
Aug 2026	80.3%	10.7%	8.8%	0.11%	0.05%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Kingsmill and Warburtons comparison changed over the last 12 months?

3 findings

Warburtons was ahead of Kingsmill in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kingsmill’s estimated Share of Search among crumpets worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 2.9K.
Across the 11 months ending August 2026, Warburtons’ estimated Share of Search among crumpets worldwide moved from 0.1% to 0.11%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for crumpets worldwide in August 2026?

0 changes

Neither Kingsmill nor Warburtons moved beyond provider rounding among crumpets in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kingsmill’s and Warburtons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.