Barbour vs Dainese:Which is more popular?
In September 2026, Barbour had more branded searches than Dainese among biker jacket brands worldwide. Barbour had about 1.2 million branded searches, while Dainese had 135,000. Barbour made up 26.6% of all biker jacket brand searches we track, and Dainese accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about biker jacket brands, Dainese appeared in two of the five answers and Barbour in none.
Who do people search for more?
Barbour, about 9 searches for every 1 for Dainese
Who does AI mention more?
Dainese, mentioned in 2 of 5 answers, Barbour in 0
Who does AI recommend more?
Dainese, the only one of the two named
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Top biker jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dainese was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barbour did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schott1st
AllSaints2nd
Vanson Leathers3rd
Belstaff4th
Harley-Davidson5th- Dainese6th
- Barbour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AllSaints4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belstaff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vanson Leathers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dainese2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harley-Davidson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biker jacket brands
5 answers
Asked ChatGPT
“Which biker jacket brand should I buy?”
Asked ChatGPT
“What are the best biker jacket brands?”
Asked ChatGPT
“What's the best biker jacket brand for classic leather style?”
Searched Google, AI Overview
“leather biker jacket”
Searched Google, AI Overview
“mens biker jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Barbour or Dainese more popular in search?
This chart shows how often people search Google for Barbour and Dainese by name. Each line represents a brand's share of searches for all seven biker jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Barbour, Dainese. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Barbour | AllSaints | Dainese | Belstaff | Schott | Vanson Leathers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.5% | 5% | 2.7% | 2.7% | 2.7% | 0.42% |
| Nov 2025 | 49.5% | 33.1% | 6.6% | 3% | 3.6% | 3.6% | 0.55% |
| Dec 2025 | 50.7% | 33.9% | 5.6% | 2.5% | 3.7% | 3.1% | 0.56% |
| Jan 2026 | 58.3% | 26% | 5.2% | 3.5% | 2.9% | 3.5% | 0.53% |
| Feb 2026 | 66% | 19.8% | 4.8% | 3.3% | 2.7% | 2.7% | 0.71% |
| Mar 2026 | 66.9% | 20% | 4.9% | 3.3% | 2.2% | 2.2% | 0.59% |
| Apr 2026 | 70% | 17.2% | 5.1% | 3.4% | 1.9% | 1.9% | 0.42% |
| May 2026 | 72.2% | 14.5% | 5.3% | 3.6% | 2% | 2% | 0.52% |
| Jun 2026 | 76.7% | 10.3% | 5.6% | 3.1% | 2.1% | 1.7% | 0.45% |
| Jul 2026 | 73.6% | 12.1% | 6.6% | 3.6% | 1.6% | 2% | 0.43% |
| Aug 2026 | 70.8% | 17.4% | 5.2% | 2.9% | 1.6% | 1.6% | 0.62% |
| Sep 2026 | 59.7% | 26.6% | 5.4% | 2.9% | 2.4% | 2.4% | 0.65% |
How has the Barbour and Dainese comparison changed over the last 12 months?
3 findings
- Barbour was ahead of Dainese in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbour’s share of searches among biker jacket brands worldwide moved from 30.5% to 26.6%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Dainese’s share of searches among biker jacket brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for biker jacket brands worldwide in September 2026?
2 changes
In September 2026, Barbour gained share of searches among biker jacket brands worldwide, from 17.4% to 26.6%.
Estimated monthly branded searches for Dainese worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Barbour’s and Dainese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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