AllSaints vs Harley-Davidson:Which is searched more?
In September 2026, Harley-Davidson had more branded searches than AllSaints among biker jacket brands worldwide. Harley-Davidson had about 2.7 million branded searches, while AllSaints had 246,000. Harley-Davidson made up 59.7% of all biker jacket brand searches we track, and AllSaints accounted for 5.4%. These are worldwide searches for English-language branded terms.
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Is AllSaints or Harley-Davidson more popular in search?
Compare the biker jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Harley-Davidson, AllSaints. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Barbour | AllSaints | Dainese | Belstaff | Schott | Vanson Leathers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.5% | 5% | 2.7% | 2.7% | 2.7% | 0.42% |
| Nov 2025 | 49.5% | 33.1% | 6.6% | 3% | 3.6% | 3.6% | 0.55% |
| Dec 2025 | 50.7% | 33.9% | 5.6% | 2.5% | 3.7% | 3.1% | 0.56% |
| Jan 2026 | 58.3% | 26% | 5.2% | 3.5% | 2.9% | 3.5% | 0.53% |
| Feb 2026 | 66% | 19.8% | 4.8% | 3.3% | 2.7% | 2.7% | 0.71% |
| Mar 2026 | 66.9% | 20% | 4.9% | 3.3% | 2.2% | 2.2% | 0.59% |
| Apr 2026 | 70% | 17.2% | 5.1% | 3.4% | 1.9% | 1.9% | 0.42% |
| May 2026 | 72.2% | 14.5% | 5.3% | 3.6% | 2% | 2% | 0.52% |
| Jun 2026 | 76.7% | 10.3% | 5.6% | 3.1% | 2.1% | 1.7% | 0.45% |
| Jul 2026 | 73.6% | 12.1% | 6.6% | 3.6% | 1.6% | 2% | 0.43% |
| Aug 2026 | 70.8% | 17.4% | 5.2% | 2.9% | 1.6% | 1.6% | 0.62% |
| Sep 2026 | 59.7% | 26.6% | 5.4% | 2.9% | 2.4% | 2.4% | 0.65% |
How has the AllSaints and Harley-Davidson comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of AllSaints in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AllSaints’ share of searches among biker jacket brands worldwide moved from 5% to 5.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among biker jacket brands worldwide moved from 55.8% to 59.7%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for biker jacket brands worldwide in September 2026?
2 changes
In September 2026, Harley-Davidson lost share of searches among biker jacket brands worldwide, from 70.8% to 59.7%.
Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AllSaints’ and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AllSaints
1 branded search term
- allsaints
Harley-Davidson
1 branded search term
- harley davidson
Other head-to-heads among biker jacket brands
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