Cetaphil vs Dove:Which is more popular?
In September 2026, Dove had more branded searches than Cetaphil among bar soap brands worldwide. Dove had about 1.7 million branded searches, while Cetaphil had 1 million. Dove made up 31.6% of all bar soap brand searches we track, and Cetaphil accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about bar soap brands, Dove appeared in all five answers and Cetaphil in two. Dove was mentioned before Cetaphil in every answer.
Who do people search for more?
Dove, about 66% more searches than Cetaphil
Who does AI mention more?
Dove, mentioned in every answer we collected
Who does AI recommend more?
Dove, named ahead of Cetaphil in every answer
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Top bar soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dove appeared in all five answers. Cetaphil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dove was listed before Cetaphil in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Irish Spring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ivory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yardley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bar soap brands
5 answers
Asked ChatGPT
“Which bar soap brand should I go to?”
Asked ChatGPT
“What are the best bar soap brands?”
Asked ChatGPT
“What's the best bar soap brand for daily washing?”
Searched Google, AI Overview
“bar soap brands”
Searched Google, AI Overview
“best bar soap”
- 1Dove
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cetaphil or Dove more popular in search?
This chart shows how often people search Google for Cetaphil and Dove by name. Each line represents a brand's share of searches for all eight bar soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dove, Cetaphil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Cetaphil | Ivory | Dettol | Dial | Yardley | Irish Spring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 33.7% | 18.4% | 10.1% | 4.5% | 3% | 1.1% | 0.41% |
| Nov 2025 | 25.6% | 33.3% | 22.2% | 10% | 4.5% | 3% | 0.9% | 0.4% |
| Dec 2025 | 25.7% | 35.2% | 19.2% | 10.6% | 4.7% | 3.2% | 0.95% | 0.43% |
| Jan 2026 | 24.1% | 32.4% | 21.6% | 11.9% | 4.4% | 4.4% | 0.88% | 0.39% |
| Feb 2026 | 25.6% | 35.7% | 19.5% | 10.7% | 3.9% | 3.2% | 0.96% | 0.43% |
| Mar 2026 | 27% | 31.7% | 21.2% | 11.7% | 4.3% | 2.9% | 0.86% | 0.47% |
| Apr 2026 | 24.5% | 33.6% | 22.4% | 10.1% | 4.5% | 3.7% | 0.91% | 0.41% |
| May 2026 | 28.5% | 33.4% | 18.3% | 10.1% | 4.5% | 3.7% | 1.1% | 0.5% |
| Jun 2026 | 26.9% | 34.5% | 18.9% | 10.4% | 4.6% | 3.1% | 1.1% | 0.51% |
| Jul 2026 | 26.7% | 34.3% | 18.8% | 10.3% | 4.6% | 3.8% | 0.93% | 0.51% |
| Aug 2026 | 30.1% | 32.7% | 17.9% | 9.8% | 4.4% | 3.6% | 1.1% | 0.4% |
| Sep 2026 | 31.6% | 28.6% | 19.1% | 10.5% | 4.7% | 3.8% | 1.2% | 0.42% |
How has the Cetaphil and Dove comparison changed over the last 12 months?
3 findings
- Dove was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among bar soap brands worldwide moved from 18.4% to 19.1%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Dove’s share of searches among bar soap brands worldwide moved from 28.7% to 31.6%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
How did search popularity change for bar soap brands worldwide in September 2026?
2 changes
In September 2026, Dove overtook CeraVe to become the leader among bar soap brands worldwide, with 31.6% of the searches.
In September 2026, Cetaphil gained share of searches among bar soap brands worldwide, from 17.9% to 19.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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