Dove vs Ivory:Which is more popular?
In September 2026, Dove had more branded searches than Ivory among bar soap brands worldwide. Dove had about 1.7 million branded searches, while Ivory had 550,000. Dove made up 31.6% of all bar soap brand searches we track, and Ivory accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about bar soap brands, Dove appeared in all five answers and Ivory in one. Dove was mentioned before Ivory in every answer.
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Top bar soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dove appeared in all five answers. Ivory was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dove was listed before Ivory in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Irish Spring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ivory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yardley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bar soap brands
5 answers
Asked ChatGPT
“Which bar soap brand should I go to?”
Asked ChatGPT
“What are the best bar soap brands?”
Asked ChatGPT
“What's the best bar soap brand for daily washing?”
Searched Google, AI Overview
“bar soap brands”
Searched Google, AI Overview
“best bar soap”
- 1Dove
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dove or Ivory more popular in search?
This chart shows how often people search Google for Dove and Ivory by name. Each line represents a brand's share of searches for all eight bar soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dove, Ivory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Cetaphil | Ivory | Dettol | Dial | Yardley | Irish Spring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 33.7% | 18.4% | 10.1% | 4.5% | 3% | 1.1% | 0.41% |
| Nov 2025 | 25.6% | 33.3% | 22.2% | 10% | 4.5% | 3% | 0.9% | 0.4% |
| Dec 2025 | 25.7% | 35.2% | 19.2% | 10.6% | 4.7% | 3.2% | 0.95% | 0.43% |
| Jan 2026 | 24.1% | 32.4% | 21.6% | 11.9% | 4.4% | 4.4% | 0.88% | 0.39% |
| Feb 2026 | 25.6% | 35.7% | 19.5% | 10.7% | 3.9% | 3.2% | 0.96% | 0.43% |
| Mar 2026 | 27% | 31.7% | 21.2% | 11.7% | 4.3% | 2.9% | 0.86% | 0.47% |
| Apr 2026 | 24.5% | 33.6% | 22.4% | 10.1% | 4.5% | 3.7% | 0.91% | 0.41% |
| May 2026 | 28.5% | 33.4% | 18.3% | 10.1% | 4.5% | 3.7% | 1.1% | 0.5% |
| Jun 2026 | 26.9% | 34.5% | 18.9% | 10.4% | 4.6% | 3.1% | 1.1% | 0.51% |
| Jul 2026 | 26.7% | 34.3% | 18.8% | 10.3% | 4.6% | 3.8% | 0.93% | 0.51% |
| Aug 2026 | 30.1% | 32.7% | 17.9% | 9.8% | 4.4% | 3.6% | 1.1% | 0.4% |
| Sep 2026 | 31.6% | 28.6% | 19.1% | 10.5% | 4.7% | 3.8% | 1.2% | 0.42% |
How has the Dove and Ivory comparison changed over the last 12 months?
3 findings
- Dove was ahead of Ivory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among bar soap brands worldwide moved from 28.7% to 31.6%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Ivory’s share of searches among bar soap brands worldwide moved from 10.1% to 10.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for bar soap brands worldwide in September 2026?
2 changes
In September 2026, Dove overtook CeraVe to become the leader among bar soap brands worldwide, with 31.6% of the searches.
In September 2026, Ivory gained share of searches among bar soap brands worldwide, from 9.8% to 10.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dove’s and Ivory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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