Brandwave

Brooklinen vs Quince:Which is more popular?

In September 2026, Quince had more branded searches than Brooklinen among bamboo sheets brands worldwide. Quince had about 392,000 branded searches, while Brooklinen had 165,000. Quince made up 51.4% of all bamboo sheets brand searches we track, and Brooklinen accounted for 21.6%. When we asked ChatGPT and Google AI Overviews about bamboo sheets brands, Quince appeared in three of the five answers and Brooklinen in none.

Among bamboo sheets brands worldwide in September 2026

Who do people search for more?

Quince, about 2 searches for every 1 for Brooklinen

Quince 392K searchesBrooklinen 165K searches

Who does AI mention more?

Quince, mentioned in 3 of 5 answers, Brooklinen in 0

Quince in 3 of 5Brooklinen in 0 of 5

Who does AI recommend more?

Quince, the only one of the two named

Quince first in 3Brooklinen never named

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Top bamboo sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brooklinen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ettitude1st
  2. Luxome2nd
  3. Cozy Earth3rd
  4. Quince4th
  5. Brooklinen–
  6. Ecosa–
  7. Hush–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cozy Earth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ettitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luxome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bamboo sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brooklinen or Quince more popular in search?

This chart shows how often people search Google for Brooklinen and Quince by name. Each line represents a brand's share of searches for all seven bamboo sheets brands we track, month by month, from English-language searches worldwide.

Brooklinen and Quince among bamboo sheets brands worldwide, by month

Share of searches by month for Quince, Brooklinen. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenCozy EarthEcosaEttitudeLuxomeHush
Oct 202539.6%19.9%29.6%8.9%0.97%0.97%0.02%
Nov 202532%23.1%34.6%8.5%0.93%0.93%0.02%
Dec 202543%17.2%31.4%6.3%0.84%1.3%0.02%
Jan 202643.4%18%26.8%9.9%0.88%1.1%0.02%
Feb 202646.3%19.3%23.7%8.7%0.95%1.2%0.02%
Mar 202648.2%20.4%20.4%9.1%0.82%1%0.03%
Apr 202648%20.5%20.5%9.2%0.82%1%0.03%
May 202648.9%20.9%20.9%7.7%0.69%0.84%0.02%
Jun 202648.8%20.9%17%11.4%0.84%1%0.04%
Jul 202649.9%21.4%17.4%9.6%0.85%0.85%0.03%
Aug 202655%19.2%15.6%8.6%0.77%0.77%0.02%
Sep 202651.4%21.6%17.7%7.9%0.71%0.71%0.02%

How has the Brooklinen and Quince comparison changed over the last 12 months?

3 findings
  • Quince was ahead of Brooklinen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brooklinen’s share of searches among bamboo sheets brands worldwide moved from 19.9% to 21.6%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide moved from 39.6% to 51.4%, and its estimated monthly branded searches moved from 269K to 392K.

How did search popularity change for bamboo sheets brands worldwide in September 2026?

2 changes

  1. In September 2026, Brooklinen gained share of searches among bamboo sheets brands worldwide, from 19.2% to 21.6%.

  2. In September 2026, Quince lost share of searches among bamboo sheets brands worldwide, from 55% to 51.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brooklinen’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooklinen

1 branded search term

  • brooklinen

Quince

3 branded search terms

  • quince cashmere
  • quince clothing
  • quince.com

How the Brand Demand Index is measured

Other head-to-heads among bamboo sheets brands

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