Brandwave

Cozy Earth vs Quince:Which is more popular?

In September 2026, Quince had more branded searches than Cozy Earth among bamboo sheets brands worldwide. Quince had about 392,000 branded searches, while Cozy Earth had 135,000. Quince made up 51.4% of all bamboo sheets brand searches we track, and Cozy Earth accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about bamboo sheets brands, Cozy Earth and Quince each appeared in three of the five answers. Cozy Earth was mentioned before Quince in two out of three answers.

Among bamboo sheets brands worldwide in September 2026

Who do people search for more?

Quince, about 3 searches for every 1 for Cozy Earth

Quince 392K searchesCozy Earth 135K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Cozy Earth in 3 of 5Quince in 3 of 5

Who does AI recommend more?

Cozy Earth, named ahead of Quince in 2 of 3 answers

Cozy Earth first in 2Quince first in 1

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Top bamboo sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cozy Earth and Quince were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cozy Earth was listed before Quince in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ettitude1st
  2. Luxome2nd
  3. Cozy Earth3rd
  4. Quince4th
  5. Brooklinen–
  6. Ecosa–
  7. Hush–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cozy Earth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ettitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luxome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bamboo sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cozy Earth or Quince more popular in search?

This chart shows how often people search Google for Cozy Earth and Quince by name. Each line represents a brand's share of searches for all seven bamboo sheets brands we track, month by month, from English-language searches worldwide.

Cozy Earth and Quince among bamboo sheets brands worldwide, by month

Share of searches by month for Quince, Cozy Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenCozy EarthEcosaEttitudeLuxomeHush
Oct 202539.6%19.9%29.6%8.9%0.97%0.97%0.02%
Nov 202532%23.1%34.6%8.5%0.93%0.93%0.02%
Dec 202543%17.2%31.4%6.3%0.84%1.3%0.02%
Jan 202643.4%18%26.8%9.9%0.88%1.1%0.02%
Feb 202646.3%19.3%23.7%8.7%0.95%1.2%0.02%
Mar 202648.2%20.4%20.4%9.1%0.82%1%0.03%
Apr 202648%20.5%20.5%9.2%0.82%1%0.03%
May 202648.9%20.9%20.9%7.7%0.69%0.84%0.02%
Jun 202648.8%20.9%17%11.4%0.84%1%0.04%
Jul 202649.9%21.4%17.4%9.6%0.85%0.85%0.03%
Aug 202655%19.2%15.6%8.6%0.77%0.77%0.02%
Sep 202651.4%21.6%17.7%7.9%0.71%0.71%0.02%

How has the Cozy Earth and Quince comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Cozy Earth took it in November 2025, Quince took it in December 2025.
  • Across the 12 months ending September 2026, Cozy Earth’s share of searches among bamboo sheets brands worldwide moved from 29.6% to 17.7%, and its estimated monthly branded searches moved from 201K to 135K.
  • Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide moved from 39.6% to 51.4%, and its estimated monthly branded searches moved from 269K to 392K.

How did search popularity change for bamboo sheets brands worldwide in September 2026?

2 changes

  1. In September 2026, Cozy Earth gained share of searches among bamboo sheets brands worldwide, from 15.6% to 17.7%.

  2. In September 2026, Quince lost share of searches among bamboo sheets brands worldwide, from 55% to 51.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cozy Earth’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cozy Earth

1 branded search term

  • cozy earth

Quince

3 branded search terms

  • quince cashmere
  • quince clothing
  • quince.com

How the Brand Demand Index is measured

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