Brandwave

Everand vs Kobo Plus:Which is more popular?

In September 2026, Kobo Plus had more branded searches than Everand among audiobook services worldwide. Kobo Plus had about 49,500 branded searches, while Everand had 720. Kobo Plus made up 0.75% of all audiobook service searches we track, and Everand accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about audiobook services, Everand appeared in three of the five answers and Kobo Plus in one. Everand was mentioned before Kobo Plus in every answer that named either.

Among audiobook services worldwide in September 2026

Who do people search for more?

Kobo Plus, about 69 searches for every 1 for Everand

Kobo Plus 49.5K searchesEverand 720 searches

Who does AI mention more?

Everand, mentioned in 3 of 5 answers, Kobo Plus in 1

Everand in 3 of 5Kobo Plus in 1 of 5

Who does AI recommend more?

Everand, named ahead of Kobo Plus in 3 of 3 answers

Everand first in 3Kobo Plus never first

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Top audiobook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Everand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kobo Plus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Everand was listed before Kobo Plus in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Libby1st
  2. Audible2nd
  3. Hoopla3rd
  4. Libro.fm4th
  5. Everand5th
  6. Kobo Plus6th
  7. Scribd7th
  8. Storytel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audiobook services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Everand or Kobo Plus more popular in search?

This chart shows how often people search Google for Everand and Kobo Plus by name. Each line represents a brand's share of searches for all eight audiobook services we track, month by month, from English-language searches worldwide.

Everand and Kobo Plus among audiobook services worldwide, by month

Share of searches by month for Kobo Plus, Everand. The figures are in the table below the chart.

View monthly share of searches table
MonthScribdAudibleLibbyHooplaStorytelKobo PlusLibro.fmEverand
Oct 202548.1%32.2%7.9%6.5%4.3%0.58%0.39%0.01%
Nov 202544.4%36.3%7.3%6%4.9%0.66%0.54%0.01%
Dec 202539.4%39.4%7.9%6.5%5.3%0.87%0.71%0.01%
Jan 202641.7%34.1%10.2%6.8%5.6%0.75%0.75%0.01%
Feb 202646.7%31.2%9.4%6.3%5.1%0.69%0.69%0.01%
Mar 202643.1%35.2%8.7%7.1%4.7%0.64%0.52%0.01%
Apr 202643.7%35.7%8.8%5.9%4.8%0.65%0.53%0.01%
May 202646%30.7%9.2%7.6%5.1%0.83%0.56%0.01%
Jun 202647.9%32%7.9%6.4%4.3%0.87%0.58%0.01%
Jul 202647.4%31.7%7.8%6.4%5.2%1%0.47%0.01%
Aug 202655.9%25%7.5%6.2%4.1%0.83%0.45%0.01%
Sep 202651%27.9%8.4%6.9%4.6%0.75%0.5%0.01%

How has the Everand and Kobo Plus comparison changed over the last 12 months?

3 findings
  • Kobo Plus was ahead of Everand in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Everand’s share of searches among audiobook services worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 12 months ending September 2026, Kobo Plus’ share of searches among audiobook services worldwide moved from 0.58% to 0.75%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for audiobook services worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Everand worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Everand’s and Kobo Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Everand

1 branded search term

  • everand books

Kobo Plus

1 branded search term

  • kobo plus

How the Brand Demand Index is measured

Other head-to-heads among audiobook services

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