Brandwave

App store optimization platforms:Which brands are most popular in search?

In August 2026, Sensor Tower was the most searched among app store optimization platforms worldwide, with an estimated 90.8K branded searches and 74.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sensor Tower74.7%
  2. AppTweak10.3%
  3. AppFollow6.8%
  4. MobileAction4.5%
  5. App Radar3.6%

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Share of SearchLeaderboard

Compare tools that track app-store visibility and help teams improve organic app discovery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among app store optimization platforms worldwide, by month

Share of Search by month for Sensor Tower, AppTweak, AppFollow, MobileAction, App Radar. The figures are in the table below the chart.

View monthly share of search table
MonthSensor TowerAppTweakAppFollowMobileActionApp Radar
Oct 202569.7%12.3%7.7%5.1%5.1%
Nov 202567.9%14.6%7.6%5%5%
Dec 202569%14.6%6.2%5.1%5.1%
Jan 202671.5%12.4%6.5%5.2%4.4%
Feb 202667.5%14.3%9.2%5%4%
Mar 202669.2%14.7%7.8%4.2%4.2%
Apr 202667.4%14.3%9.2%4.9%4.1%
May 202669.6%12.2%7.8%6.2%4.2%
Jun 202674.6%10.4%6.8%4.5%3.7%
Jul 202670.7%12%7.9%5.2%4.2%
Aug 202674.7%10.3%6.8%4.5%3.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Sensor Tower

    74.7%

    held 1st · 90.8K estimated branded searches · +22.2% vs prior month · +4 points

  2. 2.AppTweak

    10.3%

    held 2nd · 12.5K estimated branded searches · -0.63% vs prior month · -1.7 points

  3. 3.AppFollow

    6.8%

    held 3rd · 8.3K estimated branded searches · 0% vs prior month · -1.1 points

  4. 4.MobileAction

    4.5%

    held 4th · 5.4K estimated branded searches · -0.18% vs prior month · -0.7 points

  5. 5.App Radar

    3.6%

    held 5th · 4.4K estimated branded searches · -0.23% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among app store optimization platforms worldwide?

In August 2026, Sensor Tower was the most searched among app store optimization platforms worldwide, with an estimated 90.8K branded searches and 74.7% estimated Share of Search within this set. AppTweak is in 2nd place, 64.4 percentage points behind at 10.3% Share of Search.

Global app store optimization platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sensor Tower69.7% → 74.7%74.7%Aug 202667.4%Apr 20261st
AppTweak12.3% → 10.3%14.7%Mar 202610.3%Aug 20262nd
AppFollow7.7% → 6.8%9.2%Apr 20266.2%Dec 20253rd
MobileAction5.1% → 4.5%6.2%May 20264.2%Mar 20264th
App Radar5.1% → 3.6%5.1%Oct 20253.6%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sensor Tower’s estimated Share of Search among app store optimization platforms worldwide increased from 69.7% to 74.7%.
  • Across the 11 months ending August 2026, AppTweak’s estimated Share of Search among app store optimization platforms worldwide decreased from 12.3% to 10.3%.
  • Across the 11 months ending August 2026, AppFollow’s estimated Share of Search among app store optimization platforms worldwide decreased from 7.7% to 6.8%.
  • Across the 11 months ending August 2026, MobileAction’s estimated Share of Search among app store optimization platforms worldwide decreased from 5.1% to 4.5%.
  • Across the 11 months ending August 2026, App Radar’s estimated Share of Search among app store optimization platforms worldwide decreased from 5.1% to 3.6%.
  • Across the 11 months ending August 2026, Sensor Tower’s estimated Share of Search among app store optimization platforms worldwide peaked at 74.7% in August 2026 and was lowest at 67.4% in April 2026.
  • Across the 11 months ending August 2026, AppTweak’s estimated Share of Search among app store optimization platforms worldwide peaked at 14.7% in March 2026 and was lowest at 10.3% in August 2026.
  • Across the 11 months ending August 2026, AppFollow’s estimated Share of Search among app store optimization platforms worldwide peaked at 9.2% in April 2026 and was lowest at 6.2% in December 2025.
  • Across the 11 months ending August 2026, MobileAction’s estimated Share of Search among app store optimization platforms worldwide peaked at 6.2% in May 2026 and was lowest at 4.2% in March 2026.

How did search popularity change for app store optimization platforms worldwide in August 2026?

  1. In August 2026, Sensor Tower gained estimated Share of Search among app store optimization platforms worldwide, from 70.7% to 74.7%.

  2. In August 2026, AppTweak lost estimated Share of Search among app store optimization platforms worldwide, from 12% to 10.3%.

  3. In August 2026, AppFollow lost estimated Share of Search among app store optimization platforms worldwide, from 7.9% to 6.8%.

  4. In August 2026, MobileAction lost estimated Share of Search among app store optimization platforms worldwide, from 5.2% to 4.5%.

  5. In August 2026, App Radar lost estimated Share of Search among app store optimization platforms worldwide, from 4.2% to 3.6%.

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