Appfigures vs Sensor Tower:Which is more popular by branded search?
In August 2026, Sensor Tower had more branded searches than Appfigures among app store analytics platforms worldwide. Sensor Tower was estimated to have 90.8K branded searches compared to Appfigures’ 12.1K, and held a 75.5% Share of Search versus Appfigures’ 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Appfigures or Sensor Tower?
Compare the platforms that estimate app downloads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sensor Tower, Appfigures. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensor Tower | Appfigures | data.ai | Apptopia | Mobile Action |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 7.7% | 11.5% | 5.1% | 5.1% |
| Nov 2025 | 70.5% | 7.7% | 11.5% | 5.1% | 5.1% |
| Dec 2025 | 72% | 7.9% | 9.6% | 5.2% | 5.2% |
| Jan 2026 | 74% | 8.1% | 8.1% | 4.4% | 5.4% |
| Feb 2026 | 73.3% | 8% | 8% | 5.3% | 5.3% |
| Mar 2026 | 74.8% | 8.2% | 8.2% | 4.4% | 4.4% |
| Apr 2026 | 70.8% | 9.4% | 9.4% | 5.2% | 5.2% |
| May 2026 | 65.6% | 8.7% | 16% | 3.9% | 5.8% |
| Jun 2026 | 74.8% | 8.2% | 8.2% | 4.4% | 4.4% |
| Jul 2026 | 72.8% | 9.7% | 7.9% | 4.3% | 5.3% |
| Aug 2026 | 75.5% | 10.1% | 5.5% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Appfigures and Sensor Tower comparison changed over the last 12 months?
3 findings
- Sensor Tower was ahead of Appfigures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Appfigures’ estimated Share of Search among app store analytics platforms worldwide moved from 7.7% to 10.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 11 months ending August 2026, Sensor Tower’s estimated Share of Search among app store analytics platforms worldwide moved from 70.5% to 75.5%, and its estimated monthly branded searches moved from 74.2K to 90.8K.
How did search popularity change for app store analytics platforms worldwide in August 2026?
2 changes
In August 2026, Sensor Tower gained estimated Share of Search among app store analytics platforms worldwide, from 72.8% to 75.5%.
Estimated monthly branded searches for Appfigures worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Appfigures’ and Sensor Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appfigures
1 branded search term
- appfigures
Sensor Tower
3 branded search terms
- sensor tower
- sensor tower aso
- sensortower.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.