Appfigures vs MobileAction:Which is more popular?
In September 2026, Appfigures had more branded searches than MobileAction among app store analytics platforms worldwide. Appfigures had about 12,100 branded searches, while MobileAction had 10,800. Appfigures made up 9.2% of all app store analytics platform searches we track, and MobileAction accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about app store analytics platforms, Appfigures appeared in all five answers and MobileAction in three. Appfigures was mentioned before MobileAction in every answer.
Who do people search for more?
Appfigures, about 12% more searches than MobileAction
Who does AI mention more?
Appfigures, mentioned in every answer we collected
Who does AI recommend more?
Appfigures, named ahead of MobileAction in every answer
Follow Appfigures vs MobileAction and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top app store analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Appfigures appeared in all five answers. MobileAction was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Appfigures was listed before MobileAction in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AppTweak1st
Sensor Tower2nd- Appfigures3rd
MobileAction4th
data.ai5th
AppFollow6th
Apptopia7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sensor Tower5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AppTweak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Appfigures5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MobileAction3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AppFollow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- data.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apptopia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about app store analytics platforms
5 answers
Asked ChatGPT
“Which app store analytics platform should I use?”
Asked ChatGPT
“What are the best app store analytics platforms?”
Asked ChatGPT
“What's the best app store analytics platform for mobile marketers?”
Searched Google, AI Overview
“app download estimates”
Searched Google, AI Overview
“app ranking analytics”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Appfigures or MobileAction more popular in search?
This chart shows how often people search Google for Appfigures and MobileAction by name. Each line represents a brand's share of searches for all seven app store analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Appfigures, MobileAction. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sensor Tower | AppTweak | Appfigures | MobileAction | data.ai | AppFollow | Apptopia |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 9.3% | 6.2% | 8.3% | 9.2% | 6.3% | 4.1% |
| Nov 2025 | 55.4% | 11.1% | 6.1% | 8.1% | 9.1% | 6.2% | 4% |
| Dec 2025 | 57% | 11.5% | 6.2% | 8.3% | 7.6% | 5.1% | 4.2% |
| Jan 2026 | 59.5% | 9.8% | 6.5% | 8.7% | 6.5% | 5.4% | 3.6% |
| Feb 2026 | 56.3% | 11.4% | 6.2% | 8.2% | 6.2% | 7.6% | 4.1% |
| Mar 2026 | 58.4% | 11.8% | 6.4% | 7% | 6.4% | 6.5% | 3.5% |
| Apr 2026 | 54.8% | 11.1% | 7.3% | 8% | 7.3% | 7.4% | 4% |
| May 2026 | 52.8% | 8.8% | 7.1% | 9.4% | 12.9% | 5.9% | 3.1% |
| Jun 2026 | 61.6% | 8.3% | 6.7% | 7.4% | 6.7% | 5.6% | 3.7% |
| Jul 2026 | 58% | 9.6% | 7.8% | 8.5% | 6.3% | 6.4% | 3.4% |
| Aug 2026 | 62.1% | 8.3% | 8.3% | 7.4% | 4.5% | 5.6% | 3.7% |
| Sep 2026 | 56.5% | 11.3% | 9.2% | 8.3% | 6.2% | 5.1% | 3.4% |
How has the Appfigures and MobileAction comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Appfigures took it in August 2026.
- Across the 12 months ending September 2026, Appfigures’ share of searches among app store analytics platforms worldwide moved from 6.2% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, MobileAction’s share of searches among app store analytics platforms worldwide held steady at 8.3%, and its estimated monthly branded searches held steady at 10.8K.
How did search popularity change for app store analytics platforms worldwide in September 2026?
2 changes
In September 2026, Appfigures gained share of searches among app store analytics platforms worldwide, from 8.3% to 9.2%.
In September 2026, MobileAction gained share of searches among app store analytics platforms worldwide, from 7.4% to 8.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Appfigures’ and MobileAction’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appfigures
1 branded search term
- appfigures
MobileAction
3 branded search terms
- mobile action
- mobileaction
- mobileaction.co
Other head-to-heads among app store analytics platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.