AppFollow vs Sensor Tower:Which is more popular by branded search?
In August 2026, Sensor Tower had more branded searches than AppFollow among app store optimization platforms worldwide. Sensor Tower was estimated to have 90.8K branded searches compared to AppFollow’s 8.3K, and held a 74.7% Share of Search versus AppFollow’s 6.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AppFollow or Sensor Tower?
Compare tools that track app-store visibility and help teams improve organic app discovery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sensor Tower, AppFollow. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensor Tower | AppTweak | AppFollow | MobileAction | App Radar |
|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 12.3% | 7.7% | 5.1% | 5.1% |
| Nov 2025 | 67.9% | 14.6% | 7.6% | 5% | 5% |
| Dec 2025 | 69% | 14.6% | 6.2% | 5.1% | 5.1% |
| Jan 2026 | 71.5% | 12.4% | 6.5% | 5.2% | 4.4% |
| Feb 2026 | 67.5% | 14.3% | 9.2% | 5% | 4% |
| Mar 2026 | 69.2% | 14.7% | 7.8% | 4.2% | 4.2% |
| Apr 2026 | 67.4% | 14.3% | 9.2% | 4.9% | 4.1% |
| May 2026 | 69.6% | 12.2% | 7.8% | 6.2% | 4.2% |
| Jun 2026 | 74.6% | 10.4% | 6.8% | 4.5% | 3.7% |
| Jul 2026 | 70.7% | 12% | 7.9% | 5.2% | 4.2% |
| Aug 2026 | 74.7% | 10.3% | 6.8% | 4.5% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the AppFollow and Sensor Tower comparison changed over the last 12 months?
3 findings
- Sensor Tower was ahead of AppFollow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AppFollow’s estimated Share of Search among app store optimization platforms worldwide moved from 7.7% to 6.8%, and its estimated monthly branded searches moved from 8.2K to 8.3K.
- Across the 11 months ending August 2026, Sensor Tower’s estimated Share of Search among app store optimization platforms worldwide moved from 69.7% to 74.7%, and its estimated monthly branded searches moved from 74.2K to 90.8K.
How did search popularity change for app store optimization platforms worldwide in August 2026?
2 changes
In August 2026, Sensor Tower gained estimated Share of Search among app store optimization platforms worldwide, from 70.7% to 74.7%.
In August 2026, AppFollow lost estimated Share of Search among app store optimization platforms worldwide, from 7.9% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using AppFollow’s and Sensor Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AppFollow
4 branded search terms
- appfollow
- appfollow aso
- appfollow reviews
- appfollow.io
Sensor Tower
3 branded search terms
- sensor tower
- sensor tower aso
- sensortower.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.