Brandwave

Airline brands:Which brands are most popular in search?

British Airways and Emirates share the highest estimated Share of Search among airline brands worldwide, at 25.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. British Airways25.3%
  2. Emirates25.3%
  3. Qatar Airways20.7%
  4. Singapore Airlines13.9%
  5. Qantas11.3%
  6. Air New Zealand3.4%

Follow airline brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among airline brands worldwide, by month

Share of Search by month for British Airways, Emirates, Qatar Airways, Singapore Airlines, Qantas, Air New Zealand. The figures are in the table below the chart.

View monthly share of search table
MonthBritish AirwaysEmiratesQatar AirwaysSingapore AirlinesQantasAir New Zealand
Oct 202522.8%27.9%22.8%12.5%10.2%3.8%
Nov 202519.6%29.3%24%13.1%10.7%3.2%
Dec 202521.7%26.5%26.5%11.9%9.7%3.6%
Jan 202624.7%24.7%24.7%13.5%9%3.3%
Feb 202623%28.1%23%12.6%10.3%3.1%
Mar 202618.2%33.3%27.2%12.2%6.7%2.4%
Apr 202623.4%28.6%23.4%12.8%8.6%3.1%
May 202625.9%25.9%21.2%14.2%9.5%3.5%
Jun 202624.7%24.7%24.7%13.5%9.1%3.3%
Jul 202624.7%24.7%24.7%13.5%9.1%3.3%
Aug 202625.3%25.3%20.7%13.9%11.3%3.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.British Airways

    25.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Emirates

    25.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Qatar Airways

    20.7%

    Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -4 points.

  4. 4.Singapore Airlines

    13.9%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Qantas

    11.3%

    Held 5th. 1.8M estimated branded searches, +22% vs prior month. Share +2.3 points.

  6. 6.Air New Zealand

    3.4%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among airline brands worldwide?

British Airways and Emirates share the highest estimated Share of Search among airline brands worldwide, at 25.3% in August 2026.

Global airline brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
British Airways22.8% → 25.3%25.9%May 202618.2%Mar 20262nd → 1st
Emirates27.9% → 25.3%33.3%Mar 202624.7%Jun 20261st → 2nd
Qatar Airways22.8% → 20.7%27.2%Mar 202620.7%Aug 20263rd
Singapore Airlines12.5% → 13.9%14.2%May 202611.9%Dec 20254th
Qantas10.2% → 11.3%11.3%Aug 20266.7%Mar 20265th
Air New Zealand3.8% → 3.4%3.8%Oct 20252.4%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, British Airways’ estimated Share of Search among airline brands worldwide increased from 22.8% to 25.3%.
  • Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide decreased from 27.9% to 25.3%.
  • Across the 11 months ending August 2026, Qatar Airways’ estimated Share of Search among airline brands worldwide decreased from 22.8% to 20.7%.
  • Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airline brands worldwide increased from 12.5% to 13.9%.
  • Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airline brands worldwide increased from 10.2% to 11.3%.
  • Across the 11 months ending August 2026, British Airways’ estimated Share of Search among airline brands worldwide peaked at 25.9% in May 2026 and was lowest at 18.2% in March 2026.
  • Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide peaked at 33.3% in March 2026 and was lowest at 24.7% in June 2026.
  • Across the 11 months ending August 2026, Qatar Airways’ estimated Share of Search among airline brands worldwide peaked at 27.2% in March 2026 and was lowest at 20.7% in August 2026.
  • Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airline brands worldwide peaked at 14.2% in May 2026 and was lowest at 11.9% in December 2025.
  • Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airline brands worldwide peaked at 11.3% in August 2026 and was lowest at 6.7% in March 2026.
  • Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airline brands worldwide peaked at 3.8% in October 2025 and was lowest at 2.4% in March 2026.
  • Across the 11 months ending August 2026, British Airways rose from 2nd to 1st among airline brands worldwide.
  • Across the 11 months ending August 2026, Emirates fell from 1st to 2nd among airline brands worldwide.
  • Across the 11 months ending August 2026, Air New Zealand held steady: its estimated Share of Search among airline brands worldwide moved less than 0.5 percentage points.

How did search popularity change for airline brands worldwide in August 2026?

  1. In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 9.1% to 11.3%.

  2. In August 2026, British Airways gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.

  3. In August 2026, Emirates gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.

  4. In August 2026, Qatar Airways lost estimated Share of Search among airline brands worldwide, from 24.7% to 20.7%.

  5. Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free