British Airways vs Emirates:Which is searched more?
In August 2026, British Airways and Emirates were level on Share of Search among airline brands worldwide, with an estimated 4.1M branded searches each, at 22.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, British Airways or Emirates?
Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for British Airways, Emirates. The figures are in the table below the chart.
View monthly share of search table
| Month | British Airways | Emirates |
|---|---|---|
| Oct 2025 | 20.3% | 24.8% |
| Nov 2025 | 17.4% | 25.9% |
| Dec 2025 | 19.4% | 23.7% |
| Jan 2026 | 21.8% | 21.8% |
| Feb 2026 | 20.4% | 25% |
| Mar 2026 | 16.2% | 29.7% |
| Apr 2026 | 20.8% | 25.4% |
| May 2026 | 22.6% | 22.6% |
| Jun 2026 | 21.8% | 21.8% |
| Jul 2026 | 21.8% | 21.8% |
| Aug 2026 | 22.2% | 22.2% |
| Sep 2026 | — | — |
How has the British Airways and Emirates comparison changed over the last 12 months?
3 findings
- British Airways was ahead of Emirates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, British Airways’ estimated Share of Search among airline brands worldwide moved from 20.3% to 22.2%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide moved from 24.8% to 22.2%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for airline brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Emirates worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using British Airways’ and Emirates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
British Airways
1 branded search term
- british airways
Emirates
1 branded search term
- emirates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.