How popular isEmirates in search?
In August 2026, there were an estimated 4.1M branded searches for Emirates worldwide which is down 18.2% over the last 11 months. Emirates holds 25.3% estimated Share of Search among airline brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- British Airways25.3%
Emirates25.3%- Qatar Airways20.7%
Singapore Airlines13.9%
Qantas11.3%
Air New Zealand3.4%
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Which airline brands compete with Emirates?
Share of Search by month for British Airways, Emirates, Qatar Airways, Singapore Airlines, Qantas, Air New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | British Airways | Emirates | Qatar Airways | Singapore Airlines | Qantas | Air New Zealand |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 27.9% | 22.8% | 12.5% | 10.2% | 3.8% |
| Nov 2025 | 19.6% | 29.3% | 24% | 13.1% | 10.7% | 3.2% |
| Dec 2025 | 21.7% | 26.5% | 26.5% | 11.9% | 9.7% | 3.6% |
| Jan 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9% | 3.3% |
| Feb 2026 | 23% | 28.1% | 23% | 12.6% | 10.3% | 3.1% |
| Mar 2026 | 18.2% | 33.3% | 27.2% | 12.2% | 6.7% | 2.4% |
| Apr 2026 | 23.4% | 28.6% | 23.4% | 12.8% | 8.6% | 3.1% |
| May 2026 | 25.9% | 25.9% | 21.2% | 14.2% | 9.5% | 3.5% |
| Jun 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Jul 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Aug 2026 | 25.3% | 25.3% | 20.7% | 13.9% | 11.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.3% | 4.1M | 0% | +0.6 points | |
| 2, held 2nd | 25.3% | 4.1M | 0% | +0.6 points | |
| 3, held 3rd | 20.7% | 3.4M | -18.1% | -4 points | |
| 4, held 4th | 13.9% | 2.2M | 0% | +0.3 points | |
| 5, held 5th | 11.3% | 1.8M | +22% | +2.3 points | |
| 6, held 6th | 3.4% | 550K | 0% | +0.1 points |
25.3%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Emirates25.3%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.6 points.
20.7%
Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -4 points.
13.9%
Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Qantas11.3%
Held 5th. 1.8M estimated branded searches, +22% vs prior month. Share +2.3 points.
3.4%
Held 6th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Emirates and its closest rivals
How has branded search demand for Emirates changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Emirates worldwide fell from 5M to 4.1M.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide decreased from 27.9% to 25.3%.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide peaked at 33.3% in March 2026 and was lowest at 24.7% in June 2026.
- Across the 11 months ending August 2026, Emirates fell from 1st to 2nd among airline brands worldwide.
How did search popularity change for airline brands worldwide in August 2026?
5 changes
In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 9.1% to 11.3%.
In August 2026, British Airways gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.
In August 2026, Emirates gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.
In August 2026, Qatar Airways lost estimated Share of Search among airline brands worldwide, from 24.7% to 20.7%.
Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How is Emirates measured?
Brandwave collects information about searches that people make online using Emirates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- emirates
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Is Emirates your brand?
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