Air New Zealand vs Emirates:Which is more popular by branded search?
In August 2026, Emirates had more branded searches than Air New Zealand among airline brands worldwide. Emirates was estimated to have 4.1M branded searches compared to Air New Zealand’s 550K, and held a 25.3% Share of Search versus Air New Zealand’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Air New Zealand or Emirates?
Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emirates, Air New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | British Airways | Emirates | Qatar Airways | Singapore Airlines | Qantas | Air New Zealand |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 27.9% | 22.8% | 12.5% | 10.2% | 3.8% |
| Nov 2025 | 19.6% | 29.3% | 24% | 13.1% | 10.7% | 3.2% |
| Dec 2025 | 21.7% | 26.5% | 26.5% | 11.9% | 9.7% | 3.6% |
| Jan 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9% | 3.3% |
| Feb 2026 | 23% | 28.1% | 23% | 12.6% | 10.3% | 3.1% |
| Mar 2026 | 18.2% | 33.3% | 27.2% | 12.2% | 6.7% | 2.4% |
| Apr 2026 | 23.4% | 28.6% | 23.4% | 12.8% | 8.6% | 3.1% |
| May 2026 | 25.9% | 25.9% | 21.2% | 14.2% | 9.5% | 3.5% |
| Jun 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Jul 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Aug 2026 | 25.3% | 25.3% | 20.7% | 13.9% | 11.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Air New Zealand and Emirates comparison changed over the last 12 months?
3 findings
- Emirates was ahead of Air New Zealand in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airline brands worldwide moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide moved from 27.9% to 25.3%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for airline brands worldwide in August 2026?
2 changes
In August 2026, Emirates gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.
Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Air New Zealand’s and Emirates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Air New Zealand
1 branded search term
- air new zealand
Emirates
1 branded search term
- emirates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.