Brandwave

How popular isBritish Airways in search?

In August 2026, there were an estimated 4.1M branded searches for British Airways worldwide which held steady over the last 11 months. British Airways holds 25.3% estimated Share of Search among airline brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. British Airways25.3%
  2. Emirates25.3%
  3. Qatar Airways20.7%
  4. Singapore Airlines13.9%
  5. Qantas11.3%
  6. Air New Zealand3.4%
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Which airline brands compete with British Airways?

British Airways against airline brands worldwide, by month

Share of Search by month for British Airways, Emirates, Qatar Airways, Singapore Airlines, Qantas, Air New Zealand. The figures are in the table below the chart.

View monthly share of search table
MonthBritish AirwaysEmiratesQatar AirwaysSingapore AirlinesQantasAir New Zealand
Oct 202522.8%27.9%22.8%12.5%10.2%3.8%
Nov 202519.6%29.3%24%13.1%10.7%3.2%
Dec 202521.7%26.5%26.5%11.9%9.7%3.6%
Jan 202624.7%24.7%24.7%13.5%9%3.3%
Feb 202623%28.1%23%12.6%10.3%3.1%
Mar 202618.2%33.3%27.2%12.2%6.7%2.4%
Apr 202623.4%28.6%23.4%12.8%8.6%3.1%
May 202625.9%25.9%21.2%14.2%9.5%3.5%
Jun 202624.7%24.7%24.7%13.5%9.1%3.3%
Jul 202624.7%24.7%24.7%13.5%9.1%3.3%
Aug 202625.3%25.3%20.7%13.9%11.3%3.4%
Sep 2026——————

  1. 1.British Airways

    25.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Emirates

    25.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Qatar Airways

    20.7%

    Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -4 points.

  4. 4.Singapore Airlines

    13.9%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Qantas

    11.3%

    Held 5th. 1.8M estimated branded searches, +22% vs prior month. Share +2.3 points.

  6. 6.Air New Zealand

    3.4%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between British Airways and its closest rivals

How has branded search demand for British Airways changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for British Airways worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, British Airways’ estimated Share of Search among airline brands worldwide increased from 22.8% to 25.3%.
  • Across the 11 months ending August 2026, British Airways’ estimated Share of Search among airline brands worldwide peaked at 25.9% in May 2026 and was lowest at 18.2% in March 2026.
  • Across the 11 months ending August 2026, British Airways rose from 2nd to 1st among airline brands worldwide.

How did search popularity change for airline brands worldwide in August 2026?

  1. In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 9.1% to 11.3%.

  2. In August 2026, British Airways gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.

  3. In August 2026, Emirates gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.

  4. In August 2026, Qatar Airways lost estimated Share of Search among airline brands worldwide, from 24.7% to 20.7%.

  5. Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

How is British Airways measured?

Brandwave collects information about searches that people make online using British Airways’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • british airways

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How the Brand Demand Index is measured

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