British Airways vs Qantas:Which is more popular by branded search?

Name: British Airways vs Qantas: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, British Airways had more branded searches than Qantas among airline brands worldwide. British Airways was estimated to have 4.1M branded searches compared to Qantas’ 1.8M, and held a 25.3% Share of Search versus Qantas’ 11.3%. These are worldwide searches for English-language branded terms.

Share of Search among airline brands worldwide in August 2026Which is more popular in search, British Airways or Qantas?

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Which is more popular in search, British Airways or Qantas?

Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

British Airways and Qantas among airline brands worldwide, by month

Month	British Airways	Emirates	Qatar Airways	Singapore Airlines	Qantas	Air New Zealand
Oct 2025	22.8%	27.9%	22.8%	12.5%	10.2%	3.8%
Nov 2025	19.6%	29.3%	24%	13.1%	10.7%	3.2%
Dec 2025	21.7%	26.5%	26.5%	11.9%	9.7%	3.6%
Jan 2026	24.7%	24.7%	24.7%	13.5%	9%	3.3%
Feb 2026	23%	28.1%	23%	12.6%	10.3%	3.1%
Mar 2026	18.2%	33.3%	27.2%	12.2%	6.7%	2.4%
Apr 2026	23.4%	28.6%	23.4%	12.8%	8.6%	3.1%
May 2026	25.9%	25.9%	21.2%	14.2%	9.5%	3.5%
Jun 2026	24.7%	24.7%	24.7%	13.5%	9.1%	3.3%
Jul 2026	24.7%	24.7%	24.7%	13.5%	9.1%	3.3%
Aug 2026	25.3%	25.3%	20.7%	13.9%	11.3%	3.4%
Sep 2026	—	—	—	—	—	—

How has the British Airways and Qantas comparison changed over the last 12 months?

3 findings

British Airways was ahead of Qantas in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, British Airways’ estimated Share of Search among airline brands worldwide moved from 22.8% to 25.3%, and its estimated monthly branded searches held steady at 4.1M.
Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airline brands worldwide moved from 10.2% to 11.3%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for airline brands worldwide in August 2026?

2 changes

In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 9.1% to 11.3%.
In August 2026, British Airways gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.

How each brand is measured

Brandwave collects information about searches that people make online using British Airways’ and Qantas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.