Emirates vs Qantas:Which is more popular by branded search?
In August 2026, Emirates had more branded searches than Qantas among airline brands worldwide. Emirates was estimated to have 4.1M branded searches compared to Qantas’ 1.8M, and held a 25.3% Share of Search versus Qantas’ 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Emirates or Qantas?
Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emirates, Qantas. The figures are in the table below the chart.
View monthly share of search table
| Month | British Airways | Emirates | Qatar Airways | Singapore Airlines | Qantas | Air New Zealand |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 27.9% | 22.8% | 12.5% | 10.2% | 3.8% |
| Nov 2025 | 19.6% | 29.3% | 24% | 13.1% | 10.7% | 3.2% |
| Dec 2025 | 21.7% | 26.5% | 26.5% | 11.9% | 9.7% | 3.6% |
| Jan 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9% | 3.3% |
| Feb 2026 | 23% | 28.1% | 23% | 12.6% | 10.3% | 3.1% |
| Mar 2026 | 18.2% | 33.3% | 27.2% | 12.2% | 6.7% | 2.4% |
| Apr 2026 | 23.4% | 28.6% | 23.4% | 12.8% | 8.6% | 3.1% |
| May 2026 | 25.9% | 25.9% | 21.2% | 14.2% | 9.5% | 3.5% |
| Jun 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Jul 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Aug 2026 | 25.3% | 25.3% | 20.7% | 13.9% | 11.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Emirates and Qantas comparison changed over the last 12 months?
3 findings
- Emirates was ahead of Qantas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide moved from 27.9% to 25.3%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airline brands worldwide moved from 10.2% to 11.3%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for airline brands worldwide in August 2026?
2 changes
In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 9.1% to 11.3%.
In August 2026, Emirates gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Emirates’ and Qantas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.