Qantas vs Singapore Airlines:Which is more popular by branded search?
In August 2026, Singapore Airlines had more branded searches than Qantas among airline brands worldwide. Singapore Airlines was estimated to have 2.2M branded searches compared to Qantas’ 1.8M, and held a 13.9% Share of Search versus Qantas’ 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Qantas or Singapore Airlines?
Compare the airline brands travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Singapore Airlines, Qantas. The figures are in the table below the chart.
View monthly share of search table
| Month | British Airways | Emirates | Qatar Airways | Singapore Airlines | Qantas | Air New Zealand |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 27.9% | 22.8% | 12.5% | 10.2% | 3.8% |
| Nov 2025 | 19.6% | 29.3% | 24% | 13.1% | 10.7% | 3.2% |
| Dec 2025 | 21.7% | 26.5% | 26.5% | 11.9% | 9.7% | 3.6% |
| Jan 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9% | 3.3% |
| Feb 2026 | 23% | 28.1% | 23% | 12.6% | 10.3% | 3.1% |
| Mar 2026 | 18.2% | 33.3% | 27.2% | 12.2% | 6.7% | 2.4% |
| Apr 2026 | 23.4% | 28.6% | 23.4% | 12.8% | 8.6% | 3.1% |
| May 2026 | 25.9% | 25.9% | 21.2% | 14.2% | 9.5% | 3.5% |
| Jun 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Jul 2026 | 24.7% | 24.7% | 24.7% | 13.5% | 9.1% | 3.3% |
| Aug 2026 | 25.3% | 25.3% | 20.7% | 13.9% | 11.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Qantas and Singapore Airlines comparison changed over the last 12 months?
3 findings
- Singapore Airlines was ahead of Qantas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airline brands worldwide moved from 10.2% to 11.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airline brands worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for airline brands worldwide in August 2026?
1 change
In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 9.1% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Qantas’ and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Qantas
1 branded search term
- qantas
Singapore Airlines
1 branded search term
- singapore airlines
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.