Brandwave

How popular isZoo Med in search?

In September 2026, there were an estimated 18.1K branded searches for Zoo Med worldwide which is down 18.5% over the last 12 months. Zoo Med holds 6.1% estimated Share of Search among aquarium brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tetra68%
  2. Fluval13.7%
  3. Zoo Med6.1%
  4. Eheim5.9%
  5. Seachem3.3%
  6. Aqua One2.2%
  7. Scalar0.94%
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Which aquarium brands compete with Zoo Med?

Zoo Med against aquarium brands worldwide, by month

Share of Search by month for Tetra, Fluval, Zoo Med, Eheim, Seachem, Aqua One. The figures are in the table below the chart.

View monthly share of search table
MonthTetraFluvalZoo MedEheimSeachemAqua OneScalar
Oct 202564.3%15.3%7%7.2%3.8%1.7%0.66%
Nov 202568.3%14.2%5%7.2%3.3%1.5%0.58%
Dec 202568.1%14.1%5%7.2%3.3%1.8%0.51%
Jan 202665.3%16.1%5.8%7.3%3.2%1.7%0.6%
Feb 202664.3%16.3%5.7%7.2%3.8%1.7%0.91%
Mar 202664.9%15.5%5.8%6.8%3.9%2.1%1.1%
Apr 202667.4%13.7%6%5.8%4%2.2%0.9%
May 202667.7%13.6%6%5.8%4%1.8%0.93%
Jun 202669.2%13.6%6.2%4.9%3.4%1.8%0.95%
Jul 202669.2%13.6%6.2%4.9%3.4%1.8%0.95%
Aug 202666.9%13.9%6%6.2%4%2.2%0.92%
Sep 202668%13.7%6.1%5.9%3.3%2.2%0.94%

  1. 1.Tetra

    68%

    Held 1st. 203K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Fluval

    13.7%

    Held 2nd. 40.8K estimated branded searches, -3.5% vs prior month. Share -0.3 points.

  3. 3.Zoo Med

    6.1%

    Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Eheim

    5.9%

    Moved from 3rd to 4th. 17.5K estimated branded searches, -6.4% vs prior month. Share -0.3 points.

  5. 5.Seachem

    3.3%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Aqua One

    2.2%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Scalar

    0.94%

    Held 7th. 2.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Zoo Med and its closest rivals

Every comparison with Zoo Med

How has branded search demand for Zoo Med changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zoo Med worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Zoo Med’s estimated Share of Search among aquarium brands worldwide decreased from 7% to 6.1%.
  • Across the 12 months ending September 2026, Zoo Med’s estimated Share of Search among aquarium brands worldwide peaked at 7% in October 2025 and was lowest at 5% in December 2025.
  • Across the 12 months ending September 2026, Zoo Med rose from 4th to 3rd among aquarium brands worldwide.

How did search popularity change for aquarium brands worldwide in September 2026?

  1. In September 2026, Tetra gained estimated Share of Search among aquarium brands worldwide, from 66.9% to 68%.

  2. In September 2026, Seachem lost estimated Share of Search among aquarium brands worldwide, from 4% to 3.3%.

  3. In September 2026, Zoo Med rose from 4th to 3rd among aquarium brands worldwide.

  4. In September 2026, Eheim fell from 3rd to 4th among aquarium brands worldwide.

  5. Estimated monthly branded searches for Scalar worldwide rose 32.7% over 12 measured months, from 2.1K to 2.8K in September 2026.

  6. Estimated monthly branded searches for Aqua One worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

Where does Zoo Med compete?

Zoo Med is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reptile heating4th of 62.4%Show ranking
Aquarium brands3rd of 76.1%Shown above
Reptile terrariums2nd of 627.6%Show ranking
Reptile supply brands2nd of 334.9%Show ranking

How is Zoo Med measured?

Brandwave collects information about searches that people make online using Zoo Med’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zoo med

Do you work for Zoo Med? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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