Thrive vs Zoo Med:Which is more popular by branded search?
In August 2026, Zoo Med had more branded searches than Thrive among reptile terrariums worldwide. Zoo Med was estimated to have 18.1K branded searches compared to Thrive’s 1.6K, and held a 23.9% Share of Search versus Thrive’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thrive or Zoo Med?
Compare the reptile terrariums people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoo Med, Thrive. The figures are in the table below the chart.
View monthly share of search table
| Month | Exo Terra | Repti Zoo | Zoo Med | Zen Habitats | Thrive | Carolina Custom |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 23.7% | 29.1% | 7.1% | 2.5% | 2.1% |
| Nov 2025 | 39% | 21.3% | 26% | 9.5% | 2.3% | 1.9% |
| Dec 2025 | 39.7% | 21.7% | 26.5% | 7.9% | 2.3% | 1.9% |
| Jan 2026 | 35.1% | 23.4% | 28.8% | 8.5% | 2.5% | 1.7% |
| Feb 2026 | 33.6% | 33.6% | 22.5% | 6.7% | 2% | 1.6% |
| Mar 2026 | 35% | 28.6% | 23.4% | 8.5% | 2.5% | 2.1% |
| Apr 2026 | 37.8% | 25.3% | 25.3% | 7.5% | 2.2% | 1.8% |
| May 2026 | 37.8% | 25.3% | 25.3% | 7.5% | 2.2% | 1.8% |
| Jun 2026 | 33.1% | 27% | 27% | 8.1% | 2.8% | 1.9% |
| Jul 2026 | 31.9% | 31.9% | 26% | 6.3% | 2.3% | 1.4% |
| Aug 2026 | 35.8% | 29.3% | 23.9% | 7.1% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Thrive and Zoo Med comparison changed over the last 12 months?
3 findings
- Zoo Med was ahead of Thrive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thrive’s estimated Share of Search among reptile terrariums worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Zoo Med’s estimated Share of Search among reptile terrariums worldwide moved from 29.1% to 23.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for reptile terrariums worldwide in August 2026?
2 changes
In August 2026, Zoo Med lost estimated Share of Search among reptile terrariums worldwide, from 26% to 23.9%.
Estimated monthly branded searches for Thrive worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Thrive’s and Zoo Med’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.