How popular isThrive in search?
In August 2026, there were an estimated 1.6K branded searches for Thrive worldwide which is down 15.8% over the last 11 months. Thrive holds 2.1% estimated Share of Search among reptile terrariums worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Exo Terra35.8%
Repti Zoo29.3%
Zoo Med23.9%
Zen Habitats7.1%- Thrive2.1%
- Carolina Custom1.7%
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Which reptile terrariums compete with Thrive?
Share of Search by month for Exo Terra, Repti Zoo, Zoo Med, Zen Habitats, Thrive. The figures are in the table below the chart.
View monthly share of search table
| Month | Exo Terra | Repti Zoo | Zoo Med | Zen Habitats | Thrive | Carolina Custom |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 23.7% | 29.1% | 7.1% | 2.5% | 2.1% |
| Nov 2025 | 39% | 21.3% | 26% | 9.5% | 2.3% | 1.9% |
| Dec 2025 | 39.7% | 21.7% | 26.5% | 7.9% | 2.3% | 1.9% |
| Jan 2026 | 35.1% | 23.4% | 28.8% | 8.5% | 2.5% | 1.7% |
| Feb 2026 | 33.6% | 33.6% | 22.5% | 6.7% | 2% | 1.6% |
| Mar 2026 | 35% | 28.6% | 23.4% | 8.5% | 2.5% | 2.1% |
| Apr 2026 | 37.8% | 25.3% | 25.3% | 7.5% | 2.2% | 1.8% |
| May 2026 | 37.8% | 25.3% | 25.3% | 7.5% | 2.2% | 1.8% |
| Jun 2026 | 33.1% | 27% | 27% | 8.1% | 2.8% | 1.9% |
| Jul 2026 | 31.9% | 31.9% | 26% | 6.3% | 2.3% | 1.4% |
| Aug 2026 | 35.8% | 29.3% | 23.9% | 7.1% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 27.1K | +22.1% | +3.9 points | |
| 2, held 2nd | 29.3% | 22.2K | 0% | -2.6 points | |
| 3, held 3rd | 23.9% | 18.1K | 0% | -2.1 points | |
| 4, held 4th | 7.1% | 5.4K | +22.7% | +0.8 points | |
| 5, held 5th | 2.1% | 1.6K | 0% | -0.2 points | |
| 6, held 6th | 1.7% | 1.3K | +30% | +0.3 points |
35.8%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +3.9 points.
29.3%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -2.6 points.
3.
Zoo Med23.9%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.1 points.
7.1%
Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
5.Thrive
2.1%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.7%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.
Compare search popularity between Thrive and its closest rivals
How has branded search demand for Thrive changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thrive worldwide fell from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Thrive’s estimated Share of Search among reptile terrariums worldwide held steady, from 2.5% to 2.1%.
How did search popularity change for reptile terrariums worldwide in August 2026?
6 changes
In August 2026, Exo Terra gained estimated Share of Search among reptile terrariums worldwide, from 31.9% to 35.8%.
In August 2026, Zen Habitats gained estimated Share of Search among reptile terrariums worldwide, from 6.3% to 7.1%.
In August 2026, Repti Zoo lost estimated Share of Search among reptile terrariums worldwide, from 31.9% to 29.3%.
In August 2026, Zoo Med lost estimated Share of Search among reptile terrariums worldwide, from 26% to 23.9%.
Estimated monthly branded searches for Carolina Custom worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Thrive worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How is Thrive measured?
Brandwave collects information about searches that people make online using Thrive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thrive pet
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Is Thrive your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.