Brandwave

How popular isExo Terra in search?

In August 2026, there were an estimated 27.1K branded searches for Exo Terra worldwide which held steady over the last 11 months. Exo Terra holds 35.8% estimated Share of Search among reptile terrariums worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Exo Terra35.8%
  2. Repti Zoo29.3%
  3. Zoo Med23.9%
  4. Zen Habitats7.1%
  5. Thrive2.1%
  6. Carolina Custom1.7%
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Which reptile terrariums compete with Exo Terra?

Exo Terra against reptile terrariums worldwide, by month

Share of Search by month for Exo Terra, Repti Zoo, Zoo Med, Zen Habitats, Thrive. The figures are in the table below the chart.

View monthly share of search table
MonthExo TerraRepti ZooZoo MedZen HabitatsThriveCarolina Custom
Oct 202535.5%23.7%29.1%7.1%2.5%2.1%
Nov 202539%21.3%26%9.5%2.3%1.9%
Dec 202539.7%21.7%26.5%7.9%2.3%1.9%
Jan 202635.1%23.4%28.8%8.5%2.5%1.7%
Feb 202633.6%33.6%22.5%6.7%2%1.6%
Mar 202635%28.6%23.4%8.5%2.5%2.1%
Apr 202637.8%25.3%25.3%7.5%2.2%1.8%
May 202637.8%25.3%25.3%7.5%2.2%1.8%
Jun 202633.1%27%27%8.1%2.8%1.9%
Jul 202631.9%31.9%26%6.3%2.3%1.4%
Aug 202635.8%29.3%23.9%7.1%2.1%1.7%
Sep 2026——————

  1. 1.Exo Terra

    35.8%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +3.9 points.

  2. 2.Repti Zoo

    29.3%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Zoo Med

    23.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.Zen Habitats

    7.1%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  5. 5.Thrive

    2.1%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Carolina Custom

    1.7%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.

Compare search popularity between Exo Terra and its closest rivals

How has branded search demand for Exo Terra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Exo Terra worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Exo Terra’s estimated Share of Search among reptile terrariums worldwide peaked at 39.7% in December 2025 and was lowest at 31.9% in July 2026.

How did search popularity change for reptile terrariums worldwide in August 2026?

  1. In August 2026, Exo Terra gained estimated Share of Search among reptile terrariums worldwide, from 31.9% to 35.8%.

  2. In August 2026, Zen Habitats gained estimated Share of Search among reptile terrariums worldwide, from 6.3% to 7.1%.

  3. In August 2026, Repti Zoo lost estimated Share of Search among reptile terrariums worldwide, from 31.9% to 29.3%.

  4. In August 2026, Zoo Med lost estimated Share of Search among reptile terrariums worldwide, from 26% to 23.9%.

  5. Estimated monthly branded searches for Carolina Custom worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Thrive worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Exo Terra compete?

Exo Terra is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reptile heating3rd of 63%Show ranking
Reptile terrariums1st of 635.8%Shown above

How is Exo Terra measured?

Brandwave collects information about searches that people make online using Exo Terra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • exo terra

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How the Brand Demand Index is measured

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