Exo Terra vs Zen Habitats:Which is more popular by branded search?
In August 2026, Exo Terra had more branded searches than Zen Habitats among reptile terrariums worldwide. Exo Terra was estimated to have 27.1K branded searches compared to Zen Habitats’ 5.4K, and held a 35.8% Share of Search versus Zen Habitats’ 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exo Terra or Zen Habitats?
Compare the reptile terrariums people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Exo Terra, Zen Habitats. The figures are in the table below the chart.
View monthly share of search table
| Month | Exo Terra | Repti Zoo | Zoo Med | Zen Habitats | Thrive | Carolina Custom |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 23.7% | 29.1% | 7.1% | 2.5% | 2.1% |
| Nov 2025 | 39% | 21.3% | 26% | 9.5% | 2.3% | 1.9% |
| Dec 2025 | 39.7% | 21.7% | 26.5% | 7.9% | 2.3% | 1.9% |
| Jan 2026 | 35.1% | 23.4% | 28.8% | 8.5% | 2.5% | 1.7% |
| Feb 2026 | 33.6% | 33.6% | 22.5% | 6.7% | 2% | 1.6% |
| Mar 2026 | 35% | 28.6% | 23.4% | 8.5% | 2.5% | 2.1% |
| Apr 2026 | 37.8% | 25.3% | 25.3% | 7.5% | 2.2% | 1.8% |
| May 2026 | 37.8% | 25.3% | 25.3% | 7.5% | 2.2% | 1.8% |
| Jun 2026 | 33.1% | 27% | 27% | 8.1% | 2.8% | 1.9% |
| Jul 2026 | 31.9% | 31.9% | 26% | 6.3% | 2.3% | 1.4% |
| Aug 2026 | 35.8% | 29.3% | 23.9% | 7.1% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Exo Terra and Zen Habitats comparison changed over the last 12 months?
3 findings
- Exo Terra was ahead of Zen Habitats in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exo Terra’s estimated Share of Search among reptile terrariums worldwide moved from 35.5% to 35.8%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Zen Habitats’ estimated Share of Search among reptile terrariums worldwide held steady at 7.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for reptile terrariums worldwide in August 2026?
2 changes
In August 2026, Exo Terra gained estimated Share of Search among reptile terrariums worldwide, from 31.9% to 35.8%.
In August 2026, Zen Habitats gained estimated Share of Search among reptile terrariums worldwide, from 6.3% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Exo Terra’s and Zen Habitats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Exo Terra
1 branded search term
- exo terra
Zen Habitats
1 branded search term
- zen habitats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.