How popular isZoo Med in search?
In September 2026, there were an estimated 18.1K branded searches for Zoo Med worldwide which is down 18.5% over the last 12 months. Zoo Med holds 34.9% estimated Share of Search among reptile supply brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which reptile supply brands compete with Zoo Med?
Share of Search by month for Exo Terra, Zoo Med, Repashy. The figures are in the table below the chart.
View monthly share of search table
| Month | Exo Terra | Zoo Med | Repashy |
|---|---|---|---|
| Oct 2025 | 49.5% | 40.6% | 9.9% |
| Nov 2025 | 53.6% | 35.8% | 10.7% |
| Dec 2025 | 53.6% | 35.8% | 10.7% |
| Jan 2026 | 48.5% | 39.7% | 11.8% |
| Feb 2026 | 52.3% | 34.9% | 12.7% |
| Mar 2026 | 52.3% | 34.9% | 12.7% |
| Apr 2026 | 53.6% | 35.8% | 10.7% |
| May 2026 | 53.6% | 35.8% | 10.7% |
| Jun 2026 | 48.6% | 39.6% | 11.8% |
| Jul 2026 | 48.6% | 39.6% | 11.8% |
| Aug 2026 | 52.3% | 34.9% | 12.7% |
| Sep 2026 | 52.3% | 34.9% | 12.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 27.1K | 0% | 0 points | |
| 2, held 2nd | 34.9% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 12.7% | 6.6K | 0% | 0 points |
Compare search popularity between Zoo Med and its closest rivals
Every comparison with Zoo Med
14 comparisons
How has branded search demand for Zoo Med changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zoo Med worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Zoo Med’s estimated Share of Search among reptile supply brands worldwide decreased from 40.6% to 34.9%.
- Across the 12 months ending September 2026, Zoo Med’s estimated Share of Search among reptile supply brands worldwide peaked at 40.6% in October 2025 and was lowest at 34.9% in February 2026.
How did search popularity change for reptile supply brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Repashy worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

Estimated monthly branded searches for Zoo Med worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Where does Zoo Med compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Reptile heating | 3rd of 6 | 6% | Show ranking |
| Aquarium brands | 2nd of 6 | 18.4% | Show ranking |
| Reptile terrariums | 2nd of 6 | 27.6% | Show ranking |
| Reptile supply brands | 2nd of 3 | 34.9% | Shown above |
How is Zoo Med measured?
Brandwave collects information about searches that people make online using Zoo Med’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zoo med
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Is Zoo Med your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.