Exo Terra vs Zoo Med:Which is more popular by branded search?
In August 2026, Exo Terra had more branded searches than Zoo Med among reptile heating worldwide. Exo Terra was estimated to have 27.1K branded searches compared to Zoo Med’s 18.1K, and held a 3% Share of Search versus Zoo Med’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exo Terra or Zoo Med?
Compare the reptile heating people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Exo Terra, Zoo Med. The figures are in the table below the chart.
View monthly share of search table
| Month | Arcadia | Komodo | Exo Terra | Zoo Med | Repashy | Habistat |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 37.3% | 3.4% | 2.8% | 0.67% | 0.09% |
| Nov 2025 | 60.2% | 32.9% | 3.6% | 2.4% | 0.72% | 0.1% |
| Dec 2025 | 64.1% | 28.6% | 3.9% | 2.6% | 0.77% | 0.08% |
| Jan 2026 | 59.8% | 32.7% | 3.6% | 3% | 0.88% | 0.08% |
| Feb 2026 | 64% | 28.6% | 3.9% | 2.6% | 0.94% | 0.07% |
| Mar 2026 | 60.1% | 32.9% | 3.6% | 2.4% | 0.88% | 0.06% |
| Apr 2026 | 60.2% | 32.9% | 3.6% | 2.4% | 0.72% | 0.06% |
| May 2026 | 61% | 33.4% | 3% | 2% | 0.6% | 0.07% |
| Jun 2026 | 60.6% | 33.1% | 3% | 2.4% | 0.73% | 0.08% |
| Jul 2026 | 60.6% | 33.1% | 3% | 2.4% | 0.73% | 0.06% |
| Aug 2026 | 60.9% | 33.3% | 3% | 2% | 0.73% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Exo Terra and Zoo Med comparison changed over the last 12 months?
3 findings
- Exo Terra was ahead of Zoo Med in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exo Terra’s estimated Share of Search among reptile heating worldwide moved from 3.4% to 3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Zoo Med’s estimated Share of Search among reptile heating worldwide moved from 2.8% to 2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for reptile heating worldwide in August 2026?
1 change
Estimated monthly branded searches for Zoo Med worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Exo Terra’s and Zoo Med’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.