Brandwave

How popular isYamazaki in search?

In September 2026, there were an estimated 135K branded searches for Yamazaki worldwide which held steady over the last 12 months. Yamazaki holds 17.4% estimated Share of Search among soap dispenser brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Command47.6%
  2. Yamazaki17.4%
  3. Oxo14.3%
  4. Joseph Joseph14.2%
  5. Simplehuman6.4%
  6. Umbra0.12%
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Where does Yamazaki compete?

Yamazaki is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Soap dispenser brands2nd of 617.4%Shown below
Bathroom accessory brands1st of 636.7%Show ranking
Towel rail brands1st of 651.2%Show ranking

Which soap dispenser brands compete with Yamazaki?

Yamazaki against soap dispenser brands worldwide, by month

Share of Search by month for Command, Yamazaki, Oxo, Joseph Joseph, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthCommandYamazakiOxoJoseph JosephSimplehumanUmbra
Oct 202544.7%16.4%16.4%16.4%6%0.11%
Nov 202539.8%17.8%17.9%17.8%6.5%0.1%
Dec 202540.5%18.2%14.9%18.2%8.1%0.1%
Jan 202646.9%14.1%14.1%17.2%7.7%0.09%
Feb 202640.5%18.2%14.8%18.2%8.1%0.1%
Mar 202645.4%16.7%13.6%16.7%7.5%0.12%
Apr 202643.8%19.7%13.1%16.1%7.2%0.09%
May 202641.9%18.8%15.4%15.3%8.4%0.13%
Jun 202642.6%19.1%15.6%15.6%7%0.09%
Jul 202641.9%18.8%15.4%15.3%8.4%0.11%
Aug 202644.7%16.4%13.4%16.4%9%0.12%
Sep 202647.6%17.4%14.3%14.2%6.4%0.12%

  1. 1.Command

    47.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Yamazaki

    17.4%

    Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Oxo

    14.3%

    Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Joseph Joseph

    14.2%

    Moved from 2nd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  5. 5.Simplehuman

    6.4%

    Held 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -2.6 points.

  6. 6.Umbra

    0.12%

    Held 6th. 940 estimated branded searches, -2.1% vs prior month. Share 0 points.

Compare search popularity between Yamazaki and its closest rivals

Every comparison with Yamazaki

How has branded search demand for Yamazaki changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamazaki worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Yamazaki’s estimated Share of Search among soap dispenser brands worldwide increased from 16.4% to 17.4%.
  • Across the 12 months ending September 2026, Yamazaki’s estimated Share of Search among soap dispenser brands worldwide peaked at 19.7% in April 2026 and was lowest at 14.1% in January 2026.
  • Across the 12 months ending September 2026, Yamazaki rose from 4th to 2nd among soap dispenser brands worldwide.

How did search popularity change for soap dispenser brands worldwide in September 2026?

  1. In September 2026, Yamazaki overtook Joseph Joseph to rank 2nd among soap dispenser brands worldwide, with 17.4% estimated Share of Search.

  2. In September 2026, Oxo overtook Joseph Joseph to rank 3rd among soap dispenser brands worldwide, with 14.3% estimated Share of Search.

  3. In September 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 44.7% to 47.6%.

  4. In September 2026, Simplehuman lost estimated Share of Search among soap dispenser brands worldwide, from 9% to 6.4%.

  5. In September 2026, Joseph Joseph lost estimated Share of Search among soap dispenser brands worldwide, from 16.4% to 14.2%.

How is Yamazaki measured?

Brandwave collects information about searches that people make online using Yamazaki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamazaki

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How the Brand Demand Index is measured

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