Brandwave

How popular isXerox in search?

In September 2026, there were an estimated 550K branded searches for Xerox worldwide which is down 18.3% over the last 12 months. Xerox holds 23.8% estimated Share of Search among printer ink brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson37.7%
  2. Xerox23.8%
  3. Canon15.4%
  4. HP11.3%
  5. Brother9.2%
  6. Lexmark2.7%
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Which printer ink brands compete with Xerox?

Xerox against printer ink brands worldwide, by month

Share of Search by month for Epson, Xerox, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXeroxCanonHPBrotherLexmark
Oct 202534.9%27.9%13.1%13.6%7.5%3%
Nov 202536.2%28%12.9%13.1%7.4%2.5%
Dec 202536.1%27.9%12.9%13.4%7.3%2.5%
Jan 202638%25.1%14%12.2%8%2.7%
Feb 202635.2%28.4%13%13.4%7.5%2.6%
Mar 202635.8%28%12.8%13.5%7.3%2.6%
Apr 202637.6%24.6%13.2%14.1%7.9%2.7%
May 202638.6%25.4%13.4%12%8.2%2.3%
Jun 202638.4%25.3%13.5%11.9%8.1%2.7%
Jul 202637.3%24.4%15.1%11.5%9.5%2.2%
Aug 202637.8%23.9%15.5%11.3%9.3%2.3%
Sep 202637.7%23.8%15.4%11.3%9.2%2.7%

  1. 1.Epson

    37.7%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Xerox

    23.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Canon

    15.4%

    Held 3rd. 356K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.HP

    11.3%

    Held 4th. 261K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Brother

    9.2%

    Held 5th. 213K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lexmark

    2.7%

    Held 6th. 61.6K estimated branded searches, +17.1% vs prior month. Share +0.4 points.

Compare search popularity between Xerox and its closest rivals

Every comparison with Xerox

How has branded search demand for Xerox changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Xerox worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Xerox’s estimated Share of Search among printer ink brands worldwide decreased from 27.9% to 23.8%.
  • Across the 12 months ending September 2026, Xerox’s estimated Share of Search among printer ink brands worldwide peaked at 28.4% in February 2026 and was lowest at 23.8% in September 2026.

How did search popularity change for printer ink brands worldwide in September 2026?

  1. Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 25.3% to 23.8% in September 2026.

  2. HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 11.9% to 11.3% in September 2026.

  3. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  4. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

  5. Estimated monthly branded searches for Lexmark worldwide fell 15.2% over 12 measured months, from 72.6K to 61.6K in September 2026.

How is Xerox measured?

Brandwave collects information about searches that people make online using Xerox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xerox

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How the Brand Demand Index is measured

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