Brandwave

How popular isWrangler in search?

In September 2026, there were an estimated 201K branded searches for Wrangler worldwide which is down 18.3% over the last 12 months. Wrangler holds 13.3% estimated Share of Search among denim brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's54.3%
  2. Nudie Jeans16.2%
  3. Wrangler13.3%
  4. Ksubi8.9%
  5. Lee7.3%
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Where does Wrangler compete?

Wrangler is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Denim brands3rd of 513.3%Shown below
Jeans brands3rd of 514.3%Show ranking
Cargo shorts brands1st of 463.3%Show ranking

Which denim brands compete with Wrangler?

Wrangler against denim brands worldwide, by month

Share of Search by month for Levi's, Nudie Jeans, Wrangler, Ksubi, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sNudie JeansWranglerKsubiLee
Oct 202558.2%11.7%14.3%7.9%7.9%
Nov 202561.1%10.1%12.3%8.3%8.3%
Dec 202557.2%11.5%14.1%9.4%7.7%
Jan 202659.8%12%12%8.1%8.1%
Feb 202659.9%12%12%8%8%
Mar 202659.8%12%12%8.1%8.1%
Apr 202656.4%13.8%11.3%9.3%9.3%
May 202655.1%13.4%13.4%9%9%
Jun 202658.9%11.8%11.8%9.7%7.9%
Jul 202658.4%11.7%11.7%11.7%6.4%
Aug 202656%13.7%13.7%9.2%7.5%
Sep 202654.3%16.2%13.3%8.9%7.3%

  1. 1.Levi's

    54.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Nudie Jeans

    16.2%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  3. 3.Wrangler

    13.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Ksubi

    8.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Lee

    7.3%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Wrangler and its closest rivals

Every comparison with Wrangler

How has branded search demand for Wrangler changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wrangler worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among denim brands worldwide decreased from 14.3% to 13.3%.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among denim brands worldwide peaked at 14.3% in October 2025 and was lowest at 11.3% in April 2026.
  • Across the 12 months ending September 2026, Wrangler fell from 2nd to 3rd among denim brands worldwide.

How did search popularity change for denim brands worldwide in September 2026?

  1. In September 2026, Nudie Jeans gained estimated Share of Search among denim brands worldwide, from 13.7% to 16.2%.

  2. In September 2026, Levi's lost estimated Share of Search among denim brands worldwide, from 56% to 54.3%.

  3. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How is Wrangler measured?

Brandwave collects information about searches that people make online using Wrangler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wrangler jeans

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How the Brand Demand Index is measured

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