Brandwave

How popular isWorkable?

In September 2026, people searched for Workable by name about 64,700 times worldwide, about the same as the previous year. These searches made up 40.1% of all global recruitment software brand searches, placing Workable first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about recruitment software brands, Workable appeared in all answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Workable is the most searched of 11 competitors and the second most recommended in AI answers.

  1. WorkableShare of searches 40.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Zoho RecruitShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. JobviteShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VincereShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. JobAdderShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top recruitment software brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workable appeared in all five answers. Workable is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Greenhouse1st
  2. Workable2nd
  3. Lever3rd
  4. Ashby4th
  5. Zoho Recruit5th
  6. Bullhorn6th
  7. Jobvite–
  8. Vincere–
  9. JobAdder–
  10. Recruitee–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenhouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ashby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bullhorn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jobvite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vincere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JobAdder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Recruitee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about recruitment software brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which recruitment software brands compete with Workable?

Workable against recruitment software brands worldwide, by month

Share of searches by month for Workable, Zoho Recruit, Jobvite, Vincere, JobAdder, Greenhouse. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkableZoho RecruitJobviteVincereJobAdderGreenhouseAshbyLeverRecruiteeCATSBullhorn
Oct 202536%24.1%16.1%8.8%8.8%3.2%1.1%1.4%0.12%0.15%0.1%
Nov 202535%23.4%15.7%8.6%10.5%3.8%1.3%1.3%0.12%0.15%0.1%
Dec 202538.1%25.5%13.9%7.6%7.6%4.2%1.2%1.5%0.11%0.13%0.07%
Jan 202638%20.8%13.9%9.3%9.3%5.1%1.5%1.8%0.13%0.13%0.11%
Feb 202637.6%20.6%13.8%9.2%9.2%6.2%1.5%1.5%0.16%0.13%0.11%
Mar 202637.6%20.6%13.8%9.2%9.2%6.2%1.5%1.5%0.16%0.13%0.13%
Apr 202638.4%21%14.1%9.4%7.7%6.3%1.2%1.5%0.11%0.11%0.11%
May 202637.9%20.7%13.9%9.3%9.3%6.2%1.2%1.2%0.11%0.09%0.09%
Jun 202639.6%21.7%14.5%7.9%7.9%5.3%1.6%1%0.21%0.09%0.09%
Jul 202635.1%23.5%15.7%8.6%8.6%5.7%1.3%1.1%0.15%0.12%0.1%
Aug 202639.5%21.6%14.5%9.7%7.9%4.3%1.2%0.85%0.14%0.14%0.07%
Sep 202640.1%21.9%14.7%9.8%8%2.9%1.3%0.86%0.14%0.11%0.09%

  1. 1.Workable

    40.1%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Zoho Recruit

    21.9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Jobvite

    14.7%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Vincere

    9.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.JobAdder

    8%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Greenhouse

    2.9%

    Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  7. 7.Ashby

    1.3%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Lever

    0.86%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Recruitee

    0.14%

    Moved from 10th to 9th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.CATS

    0.11%

    Moved from 9th to 10th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  11. 11.Bullhorn

    0.09%

    Held 11th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare popularity between Workable and its closest rivals

Every comparison with Workable

24 comparisons

How has branded search demand for Workable changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Workable worldwide held steady, from 64.8K to 64.7K.
  • Across the 12 months ending September 2026, Workable’s share of searches among recruitment software brands worldwide increased from 36% to 40.1%.
  • Across the 12 months ending September 2026, Workable’s share of searches among recruitment software brands worldwide peaked at 40.1% in September 2026 and was lowest at 35% in November 2025.

How did search popularity change for recruitment software brands worldwide in September 2026?

6 changes

  1. In September 2026, Workable gained share of searches among recruitment software brands worldwide, from 39.5% to 40.1%.

  2. In September 2026, Greenhouse lost share of searches among recruitment software brands worldwide, from 4.3% to 2.9%.

  3. Vincere’s share of searches among recruitment software brands worldwide has gained ground for 3 months in a row, from 7.9% to 9.8% in September 2026.

  4. In September 2026, Recruitee rose from 10th to 9th among recruitment software brands worldwide.

  5. In September 2026, CATS fell from 9th to 10th among recruitment software brands worldwide.

  6. Estimated monthly branded searches for Lever worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are Workable’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Workable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • workable
  • workable app
  • workable applicant tracking
  • workable ats
  • workable com
  • workable recruiting
  • workable software

Do you work for Workable? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Workable compete?

Workable is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
ATS brands2nd of 817.5%Show ranking
Employee referral platforms2nd of 830.4%Show ranking
Applicant tracking systems1st of 934.3%Show ranking
AI recruiting tools1st of 940.6%Show ranking
Recruitment software brands1st of 1140.1%Shown above
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Is Workable your brand?

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