iCIMS vs Workable:Which is more popular?
In September 2026, Workable had more branded searches than iCIMS among ATS brands worldwide. Workable had about 60,500 branded searches, while iCIMS had 40,500. Workable made up 17.5% of all ATS brand searches we track, and iCIMS accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about ATS brands, Workable appeared in three of the five answers and iCIMS in one. Workable was mentioned before iCIMS in two out of three answers.
Who do people search for more?
Workable, about 49% more searches than iCIMS
Who does AI mention more?
Workable, mentioned in 3 of 5 answers, iCIMS in 1
Who does AI recommend more?
Workable, named ahead of iCIMS in 2 of 3 answers
Follow iCIMS vs Workable and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ATS brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Workable was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. iCIMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Workable was listed before iCIMS in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Workable3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Greenhouse3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BambooHR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iCIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lever1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jobvite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avature0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bullhorn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATS brands
5 answers
Asked ChatGPT
“Which ATS brand should I use?”
Asked ChatGPT
“What are the best ATS brands?”
Asked ChatGPT
“What's the best ATS brand for hiring teams?”
Searched Google, AI Overview
“applicant tracking system”
Searched Google, AI Overview
“recruiting software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is iCIMS or Workable more popular in search?
This chart shows how often people search Google for iCIMS and Workable by name. Each line represents a brand's share of searches for all eight ATS brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Workable, iCIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | BambooHR | Workable | iCIMS | Jobvite | Avature | Greenhouse | Lever | Bullhorn |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 16.7% | 13.7% | 7.5% | 3.3% | 1.5% | 0.66% | 0.28% |
| Nov 2025 | 55.9% | 16.5% | 13.5% | 7.4% | 4% | 1.8% | 0.63% | 0.29% |
| Dec 2025 | 55.4% | 16.3% | 16.3% | 6% | 3.3% | 1.8% | 0.63% | 0.24% |
| Jan 2026 | 56.7% | 16.8% | 13.7% | 6.2% | 3.4% | 2.2% | 0.8% | 0.24% |
| Feb 2026 | 47% | 20.3% | 16.6% | 7.5% | 4.1% | 3.3% | 0.81% | 0.3% |
| Mar 2026 | 61.5% | 14.8% | 12.1% | 5.4% | 3% | 2.4% | 0.59% | 0.24% |
| Apr 2026 | 57.2% | 16.7% | 13.6% | 6.1% | 2.7% | 2.7% | 0.66% | 0.28% |
| May 2026 | 53.9% | 19.1% | 12.8% | 7% | 3.1% | 3.1% | 0.6% | 0.28% |
| Jun 2026 | 59% | 17.3% | 11.6% | 6.3% | 2.8% | 2.3% | 0.46% | 0.25% |
| Jul 2026 | 56.7% | 16.2% | 13.2% | 7.3% | 3.2% | 2.6% | 0.52% | 0.24% |
| Aug 2026 | 54.6% | 19.4% | 13% | 7.1% | 3.2% | 2.1% | 0.42% | 0.23% |
| Sep 2026 | 59.5% | 17.5% | 11.7% | 6.4% | 2.9% | 1.3% | 0.38% | 0.26% |
How has the iCIMS and Workable comparison changed over the last 12 months?
3 findings
- Workable was ahead of iCIMS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iCIMS’s share of searches among ATS brands worldwide moved from 13.7% to 11.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Workable’s share of searches among ATS brands worldwide moved from 16.7% to 17.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for ATS brands worldwide in September 2026?
2 changes
In September 2026, Workable lost share of searches among ATS brands worldwide, from 19.4% to 17.5%.
In September 2026, iCIMS lost share of searches among ATS brands worldwide, from 13% to 11.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using iCIMS’s and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ATS brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.