How popular isWorkable?
In September 2026, people searched for Workable by name about 64,700 times worldwide, about the same as the previous year. These searches made up 17.5% of all global ATS brand searches, placing Workable second out of eight brands. When we asked both ChatGPT and Google AI Overviews about ATS brands, Workable appeared in three of the five answers and was the second most recommended of the eight.
Workable is the second most searched of 8 competitors and the second most recommended in AI answers.
BambooHRShare of searches 59.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
WorkableShare of searches 17.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
iCIMSShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
JobviteShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AvatureShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ATS brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Workable was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Workable is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Workable3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Greenhouse3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- BambooHR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iCIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lever1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jobvite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avature0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bullhorn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATS brands
5 answers
Asked ChatGPT
“Which ATS brand should I use?”
Asked ChatGPT
“What are the best ATS brands?”
Asked ChatGPT
“What's the best ATS brand for hiring teams?”
Searched Google, AI Overview
“applicant tracking system”
Searched Google, AI Overview
“recruiting software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ATS brands compete with Workable?
Share of searches by month for BambooHR, Workable, iCIMS, Jobvite, Avature. The figures are in the table below the chart.
View monthly share of searches table
| Month | BambooHR | Workable | iCIMS | Jobvite | Avature | Greenhouse | Lever | Bullhorn |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 16.7% | 13.7% | 7.5% | 3.3% | 1.5% | 0.66% | 0.28% |
| Nov 2025 | 55.9% | 16.5% | 13.5% | 7.4% | 4% | 1.8% | 0.63% | 0.29% |
| Dec 2025 | 55.4% | 16.3% | 16.3% | 6% | 3.3% | 1.8% | 0.63% | 0.24% |
| Jan 2026 | 56.7% | 16.8% | 13.7% | 6.2% | 3.4% | 2.2% | 0.8% | 0.24% |
| Feb 2026 | 47% | 20.3% | 16.6% | 7.5% | 4.1% | 3.3% | 0.81% | 0.3% |
| Mar 2026 | 61.5% | 14.8% | 12.1% | 5.4% | 3% | 2.4% | 0.59% | 0.24% |
| Apr 2026 | 57.2% | 16.7% | 13.6% | 6.1% | 2.7% | 2.7% | 0.66% | 0.28% |
| May 2026 | 53.9% | 19.1% | 12.8% | 7% | 3.1% | 3.1% | 0.6% | 0.28% |
| Jun 2026 | 59% | 17.3% | 11.6% | 6.3% | 2.8% | 2.3% | 0.46% | 0.25% |
| Jul 2026 | 56.7% | 16.2% | 13.2% | 7.3% | 3.2% | 2.6% | 0.52% | 0.24% |
| Aug 2026 | 54.6% | 19.4% | 13% | 7.1% | 3.2% | 2.1% | 0.42% | 0.23% |
| Sep 2026 | 59.5% | 17.5% | 11.7% | 6.4% | 2.9% | 1.3% | 0.38% | 0.26% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 205K | +20.4% | +4.9 points | |
| 2, held 2nd | 17.5% | 60.5K | 0% | -1.8 points | |
| 3, held 3rd | 11.7% | 40.5K | 0% | -1.2 points | |
| 4, held 4th | 6.4% | 22.2K | 0% | -0.7 points | |
| 5, held 5th | 2.9% | 9.9K | 0% | -0.3 points | |
| 6, held 6th | 1.3% | 4.4K | -33.3% | -0.8 points | |
| 7, held 7th | 0.38% | 1.3K | 0% | 0 points | |
| 8, held 8th | 0.26% | 880 | +22.2% | 0 points |
1.
BambooHR59.5%
Held 1st. 205K estimated branded searches, +20.4% vs prior month. Share +4.9 points.
2.
Workable17.5%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.8 points.
3.
iCIMS11.7%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Jobvite6.4%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Avature2.9%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.3%
Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.
7.
Lever0.38%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Bullhorn0.26%
Held 8th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare popularity between Workable and its closest rivals
Every comparison with Workable
24 comparisons
- BambooHR vs Workable
- Teamtailor vs Workable
- SmartRecruiters vs Workable
- iCIMS vs Workable
- HireVue vs Workable
- Workable vs Zoho Recruit
- Jobvite vs Workable
- Eightfold AI vs Workable
- SeekOut vs Workable
- Vincere vs Workable
- JobAdder vs Workable
- Avature vs Workable
- Juicebox vs Workable
- Breezy HR vs Workable
- Paradox vs Workable
- Greenhouse vs Workable
- hireEZ vs Workable
- Ashby vs Workable
- Lever vs Workable
- Bullhorn vs Workable
- Teamable vs Workable
- Recruitee vs Workable
- CATS vs Workable
- ERIN vs Workable
How has branded search demand for Workable changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Workable worldwide held steady, from 64.8K to 64.7K.
- Across the 12 months ending September 2026, Workable’s share of searches among ATS brands worldwide increased from 16.7% to 17.5%.
- Across the 12 months ending September 2026, Workable’s share of searches among ATS brands worldwide peaked at 20.3% in February 2026 and was lowest at 14.8% in March 2026.
How did search popularity change for ATS brands worldwide in September 2026?
6 changes
In September 2026, BambooHR gained share of searches among ATS brands worldwide, from 54.6% to 59.5%.
In September 2026, Workable lost share of searches among ATS brands worldwide, from 19.4% to 17.5%.
In September 2026, iCIMS lost share of searches among ATS brands worldwide, from 13% to 11.7%.
In September 2026, Greenhouse lost share of searches among ATS brands worldwide, from 2.1% to 1.3%.
In September 2026, Jobvite lost share of searches among ATS brands worldwide, from 7.1% to 6.4%.
Estimated monthly branded searches for Lever worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are Workable’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Workable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- workable
- workable app
- workable applicant tracking
- workable ats
- workable com
- workable recruiting
- workable software
Do you work for Workable? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Workable compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| ATS brands | 2nd of 8 | 17.5% | Shown above |
| Employee referral platforms | 2nd of 8 | 30.4% | Show ranking |
| Applicant tracking systems | 1st of 9 | 34.3% | Show ranking |
| AI recruiting tools | 1st of 9 | 40.6% | Show ranking |
| Recruitment software brands | 1st of 11 | 40.1% | Show ranking |
Is Workable your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.