Brandwave

SmartRecruiters vs Workable:Which is searched more?

In September 2026, Workable had more branded searches than SmartRecruiters among employee referral platforms worldwide. Workable had about 60,500 branded searches, while SmartRecruiters had 49,500. Workable made up 30.4% of all employee referral platform searches we track, and SmartRecruiters accounted for 24.9%. These are worldwide searches for English-language branded terms.

Share of searches among employee referral platforms worldwide in September 2026Is SmartRecruiters or Workable more popular in search?
SmartRecruiters24.9%49.5K searches
vs
Workable30.4%60.5K searches

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Is SmartRecruiters or Workable more popular in search?

Compare the platforms used to run employee referrals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

SmartRecruiters and Workable among employee referral platforms worldwide, by month

Share of searches by month for Workable, SmartRecruiters. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamtailorWorkableSmartRecruitersJobviteGreenhouseLeverTeamableERIN
Oct 202527.9%27.9%27.9%12.5%2.5%1.1%0.22%0.04%
Nov 202531.9%26.1%26.1%11.7%2.9%1%0.17%0.03%
Dec 202530%30%24.5%11%3.3%1.1%0.19%0.03%
Jan 202629.6%29.6%24.2%10.9%4%1.4%0.19%0.03%
Feb 202629.5%29.5%24.1%10.8%4.8%1.2%0.16%0.03%
Mar 202633.8%27.6%22.6%10.1%4.5%1.1%0.22%0.03%
Apr 202629.5%29.5%24.1%10.8%4.8%1.2%0.16%0.03%
May 202629.5%29.5%24.2%10.8%4.8%0.93%0.16%0.03%
Jun 202629.8%29.8%24.4%11%4%0.79%0.13%0.03%
Jul 202628.8%28.8%23.6%12.9%4.7%0.93%0.15%0.03%
Aug 202627.4%33.4%22.4%12.3%3.6%0.72%0.14%0.03%
Sep 202630.4%30.4%24.9%11.2%2.2%0.65%0.13%0.03%

How has the SmartRecruiters and Workable comparison changed over the last 12 months?

3 findings

How did search popularity change for employee referral platforms worldwide in September 2026?

3 changes
  1. In September 2026, Teamtailor overtook Workable to become the leader among employee referral platforms worldwide, with 30.4% of the searches.

  2. In September 2026, SmartRecruiters gained share of searches among employee referral platforms worldwide, from 22.4% to 24.9%.

  3. In September 2026, Workable lost share of searches among employee referral platforms worldwide, from 33.4% to 30.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SmartRecruiters’ and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SmartRecruiters

1 branded search term

  • smartrecruiters

Workable

1 branded search term

  • workable

How the Brand Demand Index is measured

Other head-to-heads among employee referral platforms

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