Brandwave

How popular isWordStream?

In September 2026, people searched for WordStream by name about 6,600 times worldwide, a 55.4% decrease from the previous year. These searches made up 37.5% of all global paid search management platform searches, placing WordStream first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about paid search management platforms, WordStream did not appear in any of the answers.

Search and AI answers in September 2026

WordStream is the most searched of 7 competitors and not listed in any AI answer.

  1. WordStreamShare of searches 37.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OptmyzrShare of searches 25%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OpteoShare of searches 13.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. AdzoomaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. AdEspressoShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top paid search management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WordStream did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optmyzr1st
  2. Adalysis2nd
  3. Skai3rd
  4. Opteo4th
  5. Adzooma5th
  6. WordStream–
  7. AdEspresso–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optmyzr5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adalysis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opteo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adzooma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WordStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AdEspresso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paid search management platforms

5 answers

  • Asked ChatGPT

    “Which paid search management platform should I use?”

    1. 1Optmyzr
    2. 2Skai
    3. 3Adalysis

  • Asked ChatGPT

    “What are the best paid search management platforms?”

    1. 1Optmyzr
    2. 2Adalysis
    3. 3Skai

  • Asked ChatGPT

    “What's the best paid search management platform for ad campaign optimisation?”

    1. 1Optmyzr
    2. 2Skai
    3. 3Adalysis

  • Searched Google, AI Overview

    “ppc management software”

    1. 1Optmyzr
    2. 2Adalysis
    3. 3Adzooma

  • Searched Google, AI Overview

    “paid search management platforms”

    1. 1Optmyzr
    2. 2Opteo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which paid search management platforms compete with WordStream?

WordStream against paid search management platforms worldwide, by month

Share of searches by month for WordStream, Optmyzr, Opteo, Adzooma, AdEspresso, Adalysis. The figures are in the table below the chart.

View monthly share of searches table
MonthWordStreamOptmyzrOpteoAdzoomaAdEspressoAdalysisSkai
Oct 202551.7%15.4%8.4%7%12.6%4.5%0.49%
Nov 202553.1%15.8%8.6%6.9%10.4%4.7%0.5%
Dec 202550.2%18.3%7.9%6.9%12%4.2%0.46%
Jan 202646.2%20.6%9.2%7.5%11.1%5%0.53%
Feb 202642.4%23.1%10.2%8.9%10.2%4.6%0.67%
Mar 202640.7%22.2%12.1%10.3%9.8%4.4%0.54%
Apr 202640.8%22.2%11.9%10.3%9.9%4.1%0.66%
May 202644.4%19.7%13%9%8.5%4.5%0.81%
Jun 202643.9%19.5%13%7.2%10.3%5.4%0.7%
Jul 202645%20%13.3%7.3%8.9%4.9%0.5%
Aug 202647.1%20.9%11%5.9%9.3%5.1%0.58%
Sep 202637.5%25%13.6%10.1%7.4%5.7%0.63%

  1. 1.WordStream

    37.5%

    Held 1st. 6.6K estimated branded searches, -18.5% vs prior month. Share -9.6 points.

  2. 2.Optmyzr

    25%

    Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.Opteo

    13.6%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.6 points.

  4. 4.Adzooma

    10.1%

    Moved from 5th to 4th. 1.8K estimated branded searches, +74.5% vs prior month. Share +4.2 points.

  5. 5.AdEspresso

    7.4%

    Moved from 4th to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.9 points.

  6. 6.Adalysis

    5.7%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share +0.6 points.

  7. 7.Skai

    0.63%

    Held 7th. 110 estimated branded searches, +10% vs prior month. Share 0 points.

Compare popularity between WordStream and its closest rivals

Every comparison with WordStream

13 comparisons

How has branded search demand for WordStream changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WordStream worldwide fell from 14.8K to 6.6K.
  • Across the 12 months ending September 2026, WordStream’s share of searches among paid search management platforms worldwide decreased from 51.7% to 37.5%.
  • Across the 12 months ending September 2026, WordStream’s share of searches among paid search management platforms worldwide peaked at 53.1% in November 2025 and was lowest at 37.5% in September 2026.

How did search popularity change for paid search management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Adzooma overtook AdEspresso to rank 4th among paid search management platforms worldwide, with 10.1% of the searches.

  2. In September 2026, Optmyzr gained share of searches among paid search management platforms worldwide, from 20.9% to 25%.

  3. In September 2026, Opteo gained share of searches among paid search management platforms worldwide, from 11% to 13.6%.

  4. In September 2026, Adalysis gained share of searches among paid search management platforms worldwide, from 5.1% to 5.7%.

  5. In September 2026, WordStream lost share of searches among paid search management platforms worldwide, from 47.1% to 37.5%.

  6. In September 2026, AdEspresso lost share of searches among paid search management platforms worldwide, from 9.3% to 7.4%.

How are WordStream’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WordStream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wordstream

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How the Brand Demand Index is measured

Where does WordStream compete?

WordStream is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pay per click agencies2nd of 821.7%Show ranking
Paid search management platforms1st of 737.5%Shown above
Creator with pink hair and a pink jacket

Is WordStream your brand?

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