WebFX vs WordStream:Which is more popular by branded search?
In August 2026, WebFX had more branded searches than WordStream among pay per click agencies worldwide. WebFX was estimated to have 13.3K branded searches compared to WordStream’s 8.1K, and held a 50.5% Share of Search versus WordStream’s 30.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, WebFX or WordStream?
Compare the agencies that manage paid search for brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WebFX, WordStream. The figures are in the table below the chart.
View monthly share of search table
| Month | WebFX | WordStream | KlientBoost | Logical Position | Disruptive Advertising |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 39.6% | 7.8% | 7.8% | 0.4% |
| Nov 2025 | 45.2% | 41.2% | 6.7% | 6.7% | 0.28% |
| Dec 2025 | 48.8% | 36.4% | 7.2% | 7.2% | 0.36% |
| Jan 2026 | 51.6% | 32.4% | 7.8% | 7.8% | 0.48% |
| Feb 2026 | 47.3% | 35.2% | 8.4% | 8.4% | 0.55% |
| Mar 2026 | 46.2% | 35.6% | 8.5% | 8.5% | 1.1% |
| Apr 2026 | 45.1% | 34% | 10% | 10% | 0.96% |
| May 2026 | 48.7% | 32.9% | 8% | 9.6% | 0.83% |
| Jun 2026 | 46.2% | 32.2% | 9.5% | 11.5% | 0.52% |
| Jul 2026 | 45.9% | 33.6% | 10% | 10% | 0.58% |
| Aug 2026 | 50.5% | 30.9% | 9.1% | 9.1% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the WebFX and WordStream comparison changed over the last 12 months?
3 findings
- WebFX was ahead of WordStream in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, WebFX’s estimated Share of Search among pay per click agencies worldwide moved from 44.4% to 50.5%, and its estimated monthly branded searches moved from 16.6K to 13.3K.
- Across the 11 months ending August 2026, WordStream’s estimated Share of Search among pay per click agencies worldwide moved from 39.6% to 30.9%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
How did search popularity change for pay per click agencies worldwide in August 2026?
2 changes
In August 2026, WebFX gained estimated Share of Search among pay per click agencies worldwide, from 45.9% to 50.5%.
In August 2026, WordStream lost estimated Share of Search among pay per click agencies worldwide, from 33.6% to 30.9%.
How each brand is measured
Brandwave collects information about searches that people make online using WebFX’s and WordStream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
WebFX
4 branded search terms
- webfx
- webfx app
- webfx com
- webfx seo agency
WordStream
1 branded search term
- wordstream
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