Paid search management platforms:Which brands are most popular in search?
In August 2026, Optmyzr was the most searched among paid search management platforms worldwide, with an estimated 3.7K branded searches and 48.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare software for auditing, automating, and improving paid-search campaigns across accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optmyzr, Opteo, Adzooma, Adalysis. The figures are in the table below the chart.
View monthly share of search table
| Month | Optmyzr | Opteo | Adzooma | Adalysis |
|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.4% | 20% | 13% |
| Nov 2025 | 44% | 23.4% | 19.3% | 13.3% |
| Dec 2025 | 49% | 20.8% | 18.8% | 11.4% |
| Jan 2026 | 48.6% | 21.4% | 18% | 12% |
| Feb 2026 | 49.7% | 21.5% | 18.9% | 9.9% |
| Mar 2026 | 40.9% | 26.6% | 22.8% | 9.8% |
| Apr 2026 | 45.7% | 24.4% | 21.2% | 8.7% |
| May 2026 | 42.5% | 28.2% | 19.5% | 9.8% |
| Jun 2026 | 43.3% | 28.8% | 15.8% | 12.1% |
| Jul 2026 | 44% | 29.2% | 15.8% | 11% |
| Aug 2026 | 48.5% | 25.3% | 13.9% | 12.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 3.7K | -2.1% | +4.6 points | |
| 2, held 2nd | 25.3% | 1.9K | -23.2% | -3.9 points | |
| 3, held 3rd | 13.9% | 1.1K | -22.2% | -1.9 points | |
| 4, held 4th | 12.3% | 930 | -1.1% | +1.3 points |
1.
Optmyzr48.5%
held 1st · 3.7K estimated branded searches · -2.1% vs prior month · +4.6 points
2.
Opteo25.3%
held 2nd · 1.9K estimated branded searches · -23.2% vs prior month · -3.9 points
3.
Adzooma13.9%
held 3rd · 1.1K estimated branded searches · -22.2% vs prior month · -1.9 points
4.
Adalysis12.3%
held 4th · 930 estimated branded searches · -1.1% vs prior month · +1.3 points
Compare search popularity between leading brands
Which brand is most popular in search among paid search management platforms worldwide?
4 brands
In August 2026, Optmyzr was the most searched among paid search management platforms worldwide, with an estimated 3.7K branded searches and 48.5% estimated Share of Search within this set. Opteo is in 2nd place, 23.2 percentage points behind at 25.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Optmyzr | 43.5% → 48.5% | 49.7%Feb 2026 | 40.9%Mar 2026 | 1st |
| Opteo | 23.4% → 25.3% | 29.2%Jul 2026 | 20.8%Dec 2025 | 2nd |
| Adzooma | 20% → 13.9% | 22.8%Mar 2026 | 13.9%Aug 2026 | 3rd |
| Adalysis | 13% → 12.3% | 13.3%Nov 2025 | 8.7%Apr 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Optmyzr’s estimated Share of Search among paid search management platforms worldwide increased from 43.5% to 48.5%.
- Across the 11 months ending August 2026, Opteo’s estimated Share of Search among paid search management platforms worldwide increased from 23.4% to 25.3%.
- Across the 11 months ending August 2026, Adzooma’s estimated Share of Search among paid search management platforms worldwide decreased from 20% to 13.9%.
- Across the 11 months ending August 2026, Adalysis’ estimated Share of Search among paid search management platforms worldwide decreased from 13% to 12.3%.
- Across the 11 months ending August 2026, Optmyzr’s estimated Share of Search among paid search management platforms worldwide peaked at 49.7% in February 2026 and was lowest at 40.9% in March 2026.
- Across the 11 months ending August 2026, Opteo’s estimated Share of Search among paid search management platforms worldwide peaked at 29.2% in July 2026 and was lowest at 20.8% in December 2025.
- Across the 11 months ending August 2026, Adzooma’s estimated Share of Search among paid search management platforms worldwide peaked at 22.8% in March 2026 and was lowest at 13.9% in August 2026.
- Across the 11 months ending August 2026, Adalysis’ estimated Share of Search among paid search management platforms worldwide peaked at 13.3% in November 2025 and was lowest at 8.7% in April 2026.
How did search popularity change for paid search management platforms worldwide in August 2026?
4 changes
In August 2026, Optmyzr gained estimated Share of Search among paid search management platforms worldwide, from 44% to 48.5%.
In August 2026, Adalysis gained estimated Share of Search among paid search management platforms worldwide, from 11% to 12.3%.
In August 2026, Opteo lost estimated Share of Search among paid search management platforms worldwide, from 29.2% to 25.3%.
In August 2026, Adzooma lost estimated Share of Search among paid search management platforms worldwide, from 15.8% to 13.9%.
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