Adzooma vs Opteo:Which is more popular by branded search?
In August 2026, Opteo had more branded searches than Adzooma among paid search management platforms worldwide. Opteo was estimated to have 1.9K branded searches compared to Adzooma’s 1.1K, and held a 25.3% Share of Search versus Adzooma’s 13.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Adzooma vs Opteo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adzooma or Opteo?
Compare software for auditing, automating, and improving paid-search campaigns across accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Opteo, Adzooma. The figures are in the table below the chart.
View monthly share of search table
| Month | Optmyzr | Opteo | Adzooma | Adalysis |
|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.4% | 20% | 13% |
| Nov 2025 | 44% | 23.4% | 19.3% | 13.3% |
| Dec 2025 | 49% | 20.8% | 18.8% | 11.4% |
| Jan 2026 | 48.6% | 21.4% | 18% | 12% |
| Feb 2026 | 49.7% | 21.5% | 18.9% | 9.9% |
| Mar 2026 | 40.9% | 26.6% | 22.8% | 9.8% |
| Apr 2026 | 45.7% | 24.4% | 21.2% | 8.7% |
| May 2026 | 42.5% | 28.2% | 19.5% | 9.8% |
| Jun 2026 | 43.3% | 28.8% | 15.8% | 12.1% |
| Jul 2026 | 44% | 29.2% | 15.8% | 11% |
| Aug 2026 | 48.5% | 25.3% | 13.9% | 12.3% |
| Sep 2026 | — | — | — | — |
How has the Adzooma and Opteo comparison changed over the last 12 months?
3 findings
- Opteo was ahead of Adzooma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adzooma’s estimated Share of Search among paid search management platforms worldwide moved from 20% to 13.9%, and its estimated monthly branded searches moved from 2.1K to 1.1K.
- Across the 11 months ending August 2026, Opteo’s estimated Share of Search among paid search management platforms worldwide moved from 23.4% to 25.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
How did search popularity change for paid search management platforms worldwide in August 2026?
2 changes
In August 2026, Opteo lost estimated Share of Search among paid search management platforms worldwide, from 29.2% to 25.3%.
In August 2026, Adzooma lost estimated Share of Search among paid search management platforms worldwide, from 15.8% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Adzooma’s and Opteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.