Brandwave

How popular isOptmyzr in search?

In September 2026, people searched for Optmyzr by name about 4,400 times worldwide, about the same as the previous year. These searches made up 45.4% of all global paid search management platform searches, placing Optmyzr first out of five platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Optmyzr45.4%
  2. Opteo24.8%
  3. Adzooma18.4%
  4. Adalysis10.3%
  5. Skai1.1%
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Which paid search management platforms compete with Optmyzr?

Optmyzr against paid search management platforms worldwide, by month

Share of searches by month for Optmyzr, Opteo, Adzooma, Adalysis. The figures are in the table below the chart.

View monthly share of searches table
MonthOptmyzrOpteoAdzoomaAdalysisSkai
Oct 202543%23.5%19.5%12.7%1.4%
Nov 202543.3%23.6%19%12.8%1.4%
Dec 202548.5%20.9%18.4%11%1.2%
Jan 202648.2%21.4%17.6%11.6%1.2%
Feb 202648.8%21.4%18.8%9.6%1.4%
Mar 202644.8%24.4%20.8%8.8%1.1%
Apr 202645.1%24.2%21%8.4%1.3%
May 202641.9%27.6%19.2%9.5%1.7%
Jun 202642.6%28.4%15.7%11.8%1.5%
Jul 202643.4%29%15.9%10.6%1.1%
Aug 202648%25.3%13.6%11.7%1.3%
Sep 202645.4%24.8%18.4%10.3%1.1%
  1. 1.Optmyzr

    45.4%

    Held 1st. 4.4K estimated branded searches, +22.2% vs prior month. Share -2.6 points.

  2. 2.Opteo

    24.8%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.6 points.

  3. 3.Adzooma

    18.4%

    Held 3rd. 1.8K estimated branded searches, +74.5% vs prior month. Share +4.8 points.

  4. 4.Adalysis

    10.3%

    Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share -1.4 points.

  5. 5.Skai

    1.1%

    Held 5th. 110 estimated branded searches, +10% vs prior month. Share -0.2 points.

Compare search popularity between Optmyzr and its closest rivals

Every comparison with Optmyzr

4 comparisons

How has branded search demand for Optmyzr changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Optmyzr worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Optmyzr’s share of searches among paid search management platforms worldwide increased from 43% to 45.4%.
  • Across the 12 months ending September 2026, Optmyzr’s share of searches among paid search management platforms worldwide peaked at 48.8% in February 2026 and was lowest at 41.9% in May 2026.

How did search popularity change for paid search management platforms worldwide in September 2026?

5 changes
  1. In September 2026, Adzooma gained share of searches among paid search management platforms worldwide, from 13.6% to 18.4%.

  2. In September 2026, Optmyzr lost share of searches among paid search management platforms worldwide, from 48% to 45.4%.

  3. In September 2026, Adalysis lost share of searches among paid search management platforms worldwide, from 11.7% to 10.3%.

  4. In September 2026, Opteo lost share of searches among paid search management platforms worldwide, from 25.3% to 24.8%.

  5. Estimated monthly branded searches for Skai worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are Optmyzr’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Optmyzr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • optmyzr

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How the Brand Demand Index is measured

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